Kerkida is an expert in the content strategy field. If you want to learn from the best and improve your skills, then this platform will be a great resource for you. Kerkida provides detailed news articles on various topics such as sports and Formula 1 racing.

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Kerkida keeps focusing on content marketing.

Regardless of what niche or industry your business is in, you need to keep the industry in mind when creating content for your website. Kerkida has an industry-focused content strategy. Understands the importance of the success of its online business.

Useful content brings your website to the first pages of search results and addresses the right target group.

Even if your business relies on PPC advertising, you need content related to your audience. Simply because paid search advertising is a bleeding wound for many businesses.

Using Kerkida.net as an example, we show you the market price potential that lies behind the mask of the right content. Because there is more behind it than the well-known saying "Content is King". Here we find out why your industry-oriented content advertising is better than original content.

We can have a content designer dedicated to creating great masterpieces on our websites. But if it's not targeted to the right audiences, we end up with visitors who bring little to no revenue to our business.

What is Kerkida's content creators' main area of expertise?

Content creation focused on an industry relevancy

Kerkida.net's content adaptation is sports, not just one discipline, but all of them. Kerkida covers it all: football, basketball, tennis, volleyball and more.

Although after a content analysis and marketing approach of the news portal we find that it focuses mainly on football. Knowing that Cyprus is a football-loving country, this is no surprise.

What type of content is Kerkida portal creating?

Kerkida is a web portal where we can find the latest sports news as a content format in their articles. Many consider it the ultimate sports portal of Cyprus and Greece.

The content management of the kerkida.net website provides us, the sports fans in Cyprus and abroad, with trustworthy and up-to-date information about sporting events not only in Cyprus and Greece but all over the world.

The sky is the limit when it comes to content marketing on Kerkida.

Do you want your website on the first pages of search results? Then you need content writing services to help your website get there. We are here to help you. The Ultimate Cypriot Sports Portal Kerkida is not taking their content farm loosely. This is why they are one of the best, If not the best sports portals on the island when it comes to sports news.

But how can we use their content strategy as a model for our websites?

That is the crux of this article. We want to learn the basics of the online sports magazine Kerkida. But more than that, we want to derive from it a blueprint of a content marketing strategy that we can apply to our websites.

There are 6 content marketing examples we can use to learn from Kerkida, but also do's and don'ts. Because what works for them does not apply to you. So let us get started right away.

6 content marketing strategies we can learn from Kerkida:

- Your target audience will appreciate information content that is interesting to them.

- Always design your website with mobile-users in mind.

- Your website is like an online newspaper, and the blog interface is one section of it.

- Keep your navigation simple.

- Allow website users to search for information.

- Show the right display advertising

The above 6 content marketing strategies are the main approaches that every website should take. Note that they are not limited to any industry. But are considered the most used methods for content marketing on your website.

Therefore, we need to break down each of these 6 content marketing strategies and learn how to apply them to our website.

If you don't have anything valuable to say, your words won't matter.

We will start with number one and explain it using the Kerkida approach. Note that Kerkida.net is simply a fine example. But that does not necessarily mean you should copy their website, not only because that would be wrong. But also, because the layout of Kerkida.net is not the best, although it is effective.

For this reason, we will give you the Do's and Do Not's so that you have a foolproof guide with which you can work out your content strategy in the best possible way.

1. Your target audience will appreciate information content that is interesting to them.

Kerkida's content strategy based on the interests of his audience is clear, that's the one thing you need to learn now. Understanding your audience is one of the most important, if not the most important, things you need to deliver to them the content they want to find.

In search engine marketing, this is called search intent. But this strategic marketing approach goes deeper than just what the search wants to find. An excellent example Kerkida gives us here is that football rooters, more than wanting to know about their preferred team, look for information about the other football clubs they follow.

Therefore, in the content management system of Kerkida, we find options when it comes to football clubs, not only from Cyprus but also from other countries. All this takes place under the umbrella of sport.

Kerkida's editors know their local audience and know, for example, that lengthy content is not what their readers want. Kerkida knows that its readership is looking for quick and consistent football information. For this reason, Kerkida editors publish more targeted content or content word, directly related to football news than anything else.

5 DOs to keep your audience interested in your content:

- Address the messages directly and avoid filler words

- Always feed your news fresh

- Do your own research, be original and relevant

- Keep an eye on what's going on in your industry and make sure you are the first to report the news. It's not easy, but it pays off

- Keep it short, and sweet, and keep the readability at an appropriate level.

5 Don'ts: Avoid These Mistakes to Keep Your Audience Interested:

- Do not copy your content from other websites.

- Never hesitate to write a post that you know is topical

- You do not pause posting for too long.

- You do not post content that is not in the interest of your industry.

- You do not ignore the search intent of your readers.

Statistics on the share of global data traffic originating from smartphones.

2. Always design your website with mobile users in mind.

Online marketing has changed drastically in the last 10 years. Today, more than 50% of internet traffic comes from mobile devices.

Percentage of users who feel comfortable with a company whose website is mobile-friendly.

This is a big win, but it can also be a huge loss. Web administrators, web designers, web developers, and even web owners tend to ignore the importance of a mobile-friendly website. Note that this has nothing to do with a fully responsive website.

You need to go deeper and consider how the Internet of Things is moving towards a mobile-first environment. There are two main differences between a mobile-friendly website and a fully responsive website.

Kerkida Network is not the only one doing a great job with the content, here are some other honourable mentions:

🏆 Protathlima:

A website that provides news and up-to-date information about sports in Cyprus. Sports fans will find in-depth reports on all the latest sporting events, including football, basketball, tennis, rugby and more.

The website also includes a section with news about Cypriot athletes who have made a name for themselves abroad. Whether you want to inspire your content strategy or simply keep up to date with the latest sports news, this is a site you should visit.

🏆 24sports:

A website that delivers news and sports news around the clock. We can clearly say that the website has a team of experienced editors who provide their audience with the latest news and updates from the world of sports.

🏆 Sigmalive:

Sigmalive website offers live news streaming. They were clearly looking for a way to provide people with breaking news faster and more immediately than traditional media. The website was successful and became one of the most popular destinations for live streaming news content.

Differences between a mobile-friendly first website and a fully responsive or mobile-first website.

Mobile-friendly first website:

Statistics on the percentage of global mobile users who contact a business directly.

When developing a mobile-friendly website, the mobile phone is considered the main device for using the website. This prompts developers to avoid bloated code and unnecessary Java scripts so that there is little or no blocking of the display.

Look at the Kerkida website. You will notice that the top menu of the website is the sort of menu we get on websites when we use our mobile phones. The reason for this is simple: they know that crowds of their visitors come from mobile phones, so they adapt to this need.

Back on 7 October 2015, Google introduced a project called AMP, which stands for Accelerated Mobile Pages. This is an option that you can use to present a mobile-friendly first website to visitors landing on your pages while maintaining your regular 100% responsive web pages in parallel.

Amp is a type of HTML coding, a variation of the old familiar HTML, but with specific modifications and restrictions to make web pages load as quickly as possible on mobile devices.

Fully responsive website:

A fully responsive website is a well-known method of adapting your web pages to any screen size. The problem with this method is that it uses all the elements of your web pages on mobile devices, so users sometimes must wait too long to view and interact with your website, even at the best internet speeds.

You can try opening your website on your mobile phone, and you'll probably find your website loading fast enough, right? But not all phones are the same, not all mobile devices have a strong internet connection.

Even if you have the same phone model, internet bandwidth varies from provider to provider, and when on the go, internet bandwidth is also affected by changing antennas for internet services.

Meaning that a fully responsive website is no guarantee that the site will display as expected.

Did you know that every second your website takes to fully load, you are losing money?

- 11% fewer web page views

- 16% less user experience

- 7% fewer conversions

Percentage of mobile users willing to shop via a mobile phone.

Summary: A fully responsive website versus a mobile-friendly first website.

Imagine you want to quickly deliver a delicious meal to a customer. You are the delivery person, and you have two options:

A limousine with all the luxuries and things you does not need for the job (fully responsive website).

A Bugatti Diablo (mobile-friendly first website).

For digital marketing in both scenarios, your website will look neat. But only one will help you get where you want to go faster. Think of the internet of today as an anticipation of the internet of the years to come. All web design is moving towards a mobile-first approach. Do not go in the opposite direction.

🏆 Pro advice:

My website offers its visitors both options, the limousine and the Bugatti. And makes the most of both.

Kerkida.net, on the other hand, relies on one option, the mobile-friendly first website option. The advantage of working with one version of your website is that you can manage all aspects of your website more quickly. But one of them is not particularly well suited to mobile phones.

If you need to choose one option, choose the one that gives you more options for your business. Mobile-friendly first website option

5 Things to Consider DO, to increase the loading speed of your website:

- Consider a mobile-friendly first website option

- Keep conversion rates as high as possible.

- Sit down with your developers, designers, and managers and consider how you can increase the loading speed of your website on mobile devices.

- Check the percentage of your target audience coming from mobile devices.

- Keep image sizes to their best minimum, use a CDN and provide images in the formats that compress their quality best and work on all browsers.

6 Important DONT when it comes to website performance in terms of loading speeds:

- Never underestimate the power that loading speed has for ROI.

- Do not ignore new technologies for website development.

- Your CTR (Clicks Through Rate) is something you need to stop ignoring

- Your CTR (Click Through Rate) is something you should no longer ignore

- Do not prioritize design overloading speed. Because design looks nice, but sometimes it has a negative impact on sales

- Do not add too many animations to your web pages but focus on a reliable design with performance in mind.

3. Your website is like an online newspaper, and the blog interface is one section of it.

If you take our online sports news website as an example, you will notice that even though the admin(s) of the site maintains a blog-like layout, there are numerous ads placed on the website. Not AdSense ads or Google Adwords, but also private ads.

Considering how much traffic this website generates, the revenue from online traffic should be ample. It gets even more interesting when we consider that organic traffic is around 570,000, according to Ahrefs.

You do not wake up one day after launching a website and have that amount of traffic. Even considering that Ahrefs, like every other third-party SEO tool, gives approximate metrics that are sometimes far from reality. In our experience, these metrics are about 70% accurate.

That still gives us fascinating search traffic coming from the search engine results pages.

A blog interface is fine if you want to generate organic traffic. But the right layout for blogging is crucial if you want to be successful blogging. Every day, 7.5 million posts are uploaded to the internet, and all these blogs compete within their respective industries.

The sports industry moves a lot of money in online advertising, but also offline advertising. So, if you want to be successful in this industry like Kerkida, you need to pay attention to the experts in blogging. Kerkida is a fine example.

Of course, your industry can be payday loans, finance, art, real estate, or any other industry, but the methodology should remain the same: Provide consistent content and the right design on your blog area website, based on the trends of your target audience.

An online newspaper does not have just one type of design, there are many designs, but what makes it a newspaper strategy is the way the articles, news, reviews, etc. are presented to the visitors. You need to understand that well.

Because you will notice many websites that use something like "Newsroom" as the top menu name for their blogs, but also publish reviews, news, interviews, guides, etc. there. This approach will not help your readers understand what your website is about.

You need to use these terms correctly:

- Blog

- News

- Guide

- List

- Reviews

- Article

- PR (Press Releases)

These are some of the main types of text content you can use to place important keywords or long-tail keywords for your website.

Do not worry, we will now look at what types of text content you can use in the blog section of your website.

7 types of text content all websites should use to be found better in search engines.

- Blog: A blog can be represented as a website, such as Kerkida, where we see that the website focuses mainly on sharing sports-related information. A blog can also be a section within a website. This practice is most common on the internet, as it gets used to drive organic traffic to a website.Of course, blog pages can also be used as landing pages (LP) for paid advertising, but the latter is neither common nor advisable. It all depends on the goal of this strategy. Still, there are better ways to advertise with paid traffic.A blog, whether a website or a web page, is a place where all the content published there is updated more frequently than on the other pages of a website.But it was not always called a "blog". In the early days of the internet, in the 90s, there were times when it was called "weblog" or "web blog", but after many changes and updates, we eventually called it "blog". But what is the difference between a blog page and a website? An interesting question!Difference between a blog page and a website:A blog page differs from a website in the way it is presented and organised for the user. For example, when you create a blog page like Kerkida, you do not try to layout it so that your recently created pages are hidden. You just want the newly created pages to be at the top and the old pages at the bottom.This is called "reverse chronological order" and is best practice if it is a blog page or blog website.A website, on the other hand, may include a blog section, but this is not mandatory and sometimes even necessary. It all depends on the business model or intent of the website. On a website, the pages are called "web pages" and do not have to be chronologically ordered or paginated.Web pages are simply placed in strategic locations so visitors can find them quickly. Web page websites do not change as often as blog pages, and their content can remain the same for a long time. You need to keep your website fresh and relevant to new changes.

- News: This is terminology that you need to understand at its core. Whether you are a writer/copywriter or content overseer because there is a clear difference between a news post and an article, review, guide or other formats.You don't call a piece of news, an article, you don't call a guide or a how-to post, an article, right? So it is confusing for some visitors to click on a newsroom section on a website and find a 5k words article or step-by-step guide to do something.That is not a news post. So, you should segregate your posts into the right category.Check this example of what a new type of post is:Anatomy of news postsAbove you can see the anatomy of a news article. You can save the infographic by right-clicking on the image and selecting "Save As".

- Guide: Guide articles are similar to How-to articles, but they do not have to be identical. They are also not news articles, here you need a clear idea of what you want to write about. A Guide article is sought as a compass for something, just as you will not get instructions on how to get somewhere or do something on kerkida.net.Kerkida aims to spread the news about sport, not to guide people to the sport. The editors of Kerkida know that their audience is not looking for a guidebook to teach them how to play football. They just want their readers to be informed about what is happening in the sports industry.At this point, you need to think about the industry of the website you are writing for or publishing content for. This is crucial if you want your visitors to visit your website again and again, and if you want them to come with the right interest based on the content you deliver to them.There is confusion about what's the difference between a guide and a how-to article, but luckily you are reading the best article on the subject right now.Difference between guide and how-to articles:Guide articles are usually basic information about how something works, or they are superficial. https://speed.cy/marketing/kerkida-content-marketing-review