Search Engine Optimization, also known as SEO, can be defined as the strategy of acquiring visits via unpaid, editorial, or natural search results on web pages. It seeks to raise the position of your website on search results pages.

The page that appears when you input a query into Google, Yahoo, or another search engine is known as a search engine results page, or SERP.

The SERP design varies depending on the search engine. SEO stands for Search Engine Optimization, and SERP is for Search Engine Results Page. They are two distinct yet closely connected objects.
Jesus Guzman

When working to increase the rank of your website, you must continuously assess the effectiveness of your SEO efforts, make changes where necessary, and stick with what is working. Studies have revealed that the top five organic results in a search engine receive the majority of clicks.

SEO is becoming more crucial than ever. While marketing budgets are being heavily invested in advertising, organic search results are increasingly being preferred by users over paid advertisements.

What Are Seo Tools?

SEO tools can be defined as the tools that help webmasters in achieving their SEO goals. For example, such tools can help users in researching keywords, monitoring the competition, optimizing content and so on.

Why Do We Need Seo Tools?

If you approach SEO in a trial and error manner, it won't work. No amount of guesswork will get you a top Google ranking. Hard data and a clear road map to success are what you need for successful SEO, and you can achieve those things with strong, well-optimized content and proper SEO tools.

Where To Find the Best Free Seo Tools?

Finding helpful and free SEO tools is not a problem if you want to appear in Google's SERP. I'm here to share a list of free SEO tools with you. I'll arrange the tools into categories for your convenience.

Free Seo Analytics Tools

1.    Google Data Studio

Google Data Studio is a tool for getting useful insights and data about a website’s SEO. You can build a dashboard that contains all the information you require about your SEO using Google Data Studio.

You can find out which keywords get the most clicks, which keywords generate a lot of impressions but few clicks, which posts and pages receive the most links, etc.

 You can combine data from many sources, such as Google Search Console and Google Analytics, and produce shareable visualizations using Google Data Studio.

This Data Studio beginner's guide will be useful if you're just getting started with it. They can provide you with information on your website's accessibility, performance, and conversion rate. You can create reports on a monthly, quarterly, or annual basis.

2.    Google Analytics

SEO Tool Google Analytics

This is yet another excellent tool for marketing and search engine optimization (SEO). Anyone with a Google account can use the service for free and it is a part of the Google Marketing Platform.

Google Analytics is a priceless tool that is almost required for any digital marketer who is serious about SEO. It offers a wealth of useful information about websites, including demographic information about the area and the frequency of site visits.

Digital marketers can adjust their content strategy and determine what works and what doesn't with the help of the thorough information provided by Google Analytics.

3.    WordPress SEO Plugins and Tools

Yoast Plugin

WordPress is a powerful CMS platform that is SEO-friendly and offers a wide range of plugin choices to enhance SEO.

Even if this post isn't a list of plugins specifically for WordPress, there are a few important ones that are worth your consideration.

These free SEO WordPress plugins are a need if you use WordPress as your content publishing platform.

One of these plugins is “Yoast SEO”.

The reason Yoast SEO is the most popular WordPress SEO plugin is clear. The WordPress platform itself provides you with all the tools you need to optimize your posts. Yoast SEO even offers analyses and recommendations to help you with SEO.

Using this simple-to-use tool, SEO Press, you can optimize your content and boost traffic.

4.    Google Search Console

Google Search Console

Google's abundance of free tools for digital marketing experts is one of the reasons it continues to reign supreme in search.

While it may take some time to come to know these tools and fully utilize their functions, you can extract amazing value from the Google platform.

One such tool is Google Search Console, which enables you to monitor how well your website performs in Google searches.

With an easy-to-use collection of tools and configuration choices, webmasters can utilize the Google Search Console to monitor the indexing progress of their websites and even improve exposure.

Free Seo Content Tools

5.    PrepostSEO - Plagiarism Checker

Prepostseo SEO Tool

Prepostseo Dashboard

This plagiarism detector by prepostseo can detect duplicated or paraphrased text thanks to its advanced algorithm. It then provides the URL for the copied sources if plagiarism has been detected.

To check for plagiarism, you can upload documents from your local drive. It supports several file kinds, including doc, Docx, pdf, txt, etc.

A Google Chrome extension is available from Prepostseo plagiarism checker to help you find duplicate content online. Prepostseo's content is completely secure and safe to access.

Reports are available for download in HTML and PDF formats. To get the complete report, click on the ‘Download Report’ button.

6.    Editpad.org - Grammar Checker

SEO Tool for Grammar Check

Grammar Check example screenshot

A free grammar checker is available from Editpad.org to quickly fix punctuation, spelling, and grammatical errors.

It checks your writing for all kinds of errors and makes the best recommendations it can to help you write more effectively.

It is difficult for any writer to provide original content with flawless grammar. One of the most tedious and annoying things in the world could be grammatical and punctuation errors in the material.

Checking for grammar mistakes by reading the text line by line takes a lot of time.

You can use this free grammar checker to quickly fix all writing faults. Utilizing the punctuation checker is essential because it helps in improving your writing abilities by quickly correcting all faults.

A lengthy piece of writing requires a lot of time to edit and proofread for grammatical and punctuation errors.

By enabling users to quickly check and remedy their errors, this grammar checker helps users save time.

The readers' interest in reading further will wane if the content's grammar is subpar.

With its helpful features, this application handles all of this and enables users to fix any writing errors.

7.    Hemingway App

SEO tool Hemingway APP

Hemingway is a great tool for checking content readability. This tool basically analyzes your content and points out factors that make it difficult to read.

For example, if your content has some sentences that are very long, this tool will highlight them in red. Similarly, if you have used passive voice in your content, the tool will show them in green.

Apart from highlighting these factors, Hemingway also gives your work a readability grade from 1 to ‘Post Graduate’. If you are writing for SEO, you should stick to a score of around 5 to 6.

Free Seo Keyword Research Tools

8.    Answer The Public

SEO Tool Answer to the public

AnswerthePublic is a fantastic place to start if you're looking for a straightforward application that provides information on precisely what people are searching for online. This application generates a list of autosuggest features from Google and Bing to show you the terms that real users are using.

You can enter your keyword suggestion in the search box and press the Search button to begin using Answer the Public.

You'll receive numerous keywords and keyword suggestions for your article.

You'd be shocked by how many individuals use Google to look up "X vs. Y" keywords.

(For instance, "SEMRush vs. Ahrefs" or "iPhone vs. Android").

A chunk of the results on Answer the Public is labelled "Vs. Keywords" as well. As soon as you enter a term, the tool retrieves common searches based on that keyword and creates a cool graphic with the inquiries and expressions individuals use when conducting that search.

With the use of this information, content producers can create highly specific material that speaks to the needs and worries of potential clients.

In addition, Answer the Public suggests keywords that include prepositions like "against," "like," and "with."

It is a great research tool that can assist you in producing more engaging content that users would want to share.

9. Keyword Explorer by Moz

SEO Tool From Moz - Keyword Explorer

If you haven't used Moz's incredible keyword research tool, you should do so. The most precise volume range in the market is 500 million keyword ideas. Along with CTR information, you also receive Moz's renowned Keyword Difficulty Score. With a free community membership from Moz, you have access to 10 monthly searches, each of which provides SERP analysis and up to 1,000 keyword suggestions.

10. Keyword Planner by Google

Keyword planner from Google

The Google Keyword Planner is an excellent tool that you can use for looking up keywords for your SEO campaign.

Basically, in order to use this tool, you have to enter 10 keywords in the space provided. These keywords have to be related to the products or services that you provide in your business.

After you enter the keywords, you can select your required language as well as the targeted location. Once you are done, the tool will generate a whole list of keywords that will be related to the ones you had entered in the input field.

Doing keyword research using this tool gives you some ideas about what keywords to target in your SEO campaign. You can see the average monthly searches for the keywords in the list to decide which ones you want to target.

11. Keyword Surfer

SEO Tool Keyword Stuffer

You can see the search volume right in your Google search results thanks to this Chrome plugin. Additionally, top-ranking pages' word count and keyword density are visible.

12. Ubersuggest

SEO Tool UberSuggest

The first application to use Google Autocomplete data was Ubersuggest. Ubersuggest collects long-tail keywords from YouTube, Google Suggest, and other rivals.

Ubersuggest provides other free information besides keyword suggestions, such as the typical amount of links on highly ranked websites and their search volume.

Paid Seo Tool Suites

13. Ahrefs

SEO Tools From Ahrefs

One of the greatest SEO suites is Ahrefs, which includes features like URL rankings, auditing tools, competitive analysis, and backlink analysis.

 Ahrefs features an index based on over one trillion website connections, making it a very accurate link auditor.

To comb through this enormous index and highlight relevant link opportunities for a user's profile, Ahrefs uses a bot. Additionally, Ahrefs proposes brand-new, pre-validated keywords and content themes.

14. Moz

Moz Paid SEO Tools

Moz is yet another collection of useful utilities. Moz is capable of performing keyword research, link analysis, audience analysis, auditing, crawling, and site rank.

One of the biggest keyword databases is Moz Keyword Explorer, which combines Google News and Ads results. With the help of this information, Moz finds the keywords that work best for the target site on search engine results pages (SERP).

A link module with built-in competition analysis is also available from Moz. The Moz package also performs social media, geography, and domain analyses in addition to keyword and link features.

15. SEMrush

SEO Tools From SEMRush

SEMrush can be used for keyword analysis, competitive assessments, historical patterns, and much more.

If you merely deal with a single website or only require a short glance at top-level data, SEMrush's free account option works well. SEMrush offers a full array of all-in-one SEO tools.

Your access to one "project" (which includes a rudimentary site audit and constrained keyword and domain reporting) is provided by the free account level. It is highly thorough and filled with all the information you require to find successful keywords for qualified leads and focused traffic.

Authority Rating is your domain authority represented by this number. Rankings start at one for new websites and go up to 100 for more seasoned ones. Your site will be more robust the higher your domain authority.

Free Seo Crawling And Indexing Tools

16. Redirect Path

SEO Tools For Redirections

The 301, 302, 404, and 500 HTTP Status Codes will be highlighted by the Redirect Path Chrome extension.

Furthermore, client-side redirects such as JavaScript and meta redirects will also be noted, guaranteeing that any redirect problem may be found right away.

With the touch of a button, HTTP Headers such as server types and caching headers can also be displayed, along with the server's IP address.

17. Screaming Frog

SEO Tool Screaming Frog

Search for SEO mistakes on your website. With Screaming Frog SEO Spider, you can find duplicate content, crawl flaws, HTML excess, JavaScript rendering issues, HTTP header errors, and more.

Screaming Frog is the crawler used by Profound Strategy to look for important SEO audit components. The Google and Bing search engine bots' behaviour is tracked by the Screaming Frog SEO Log File Analyzer. For our customers that manage websites with thousands of pages, this technology is really helpful.

18. Screaming Frog Log File Analyzer

Log Analyser SEO Tool Screaming Frog

Screaming frog log file analyzer views and examine the precise URLs that Googlebot and other search engines can scan, along with the frequency and timing of their crawls. The site's most and least-crawled URLs and directories should be analyzed to find waste and boost crawl effectiveness.

You can upload your log files to Screaming Frog's Log File Analyzer to evaluate search bot data and confirm the existence of search engine bots, confirm which URLs have actually been crawled, and validate search engine bot activity.

19. Xenu

SEO Tool Xenu

Xenu, one of the first free SEO tools, is a crawler that performs fundamental site audits, searches for broken links, and performs other standard inspections. The Xenu software, a Windows-based desktop crawler that enables you to quickly detect broken links and carry out basic site auditing fully for free, is a well-known SEO community mainstay for free and simple site auditing.

Free search ranking optimisation backlink management Tools

20. Disavow Tool

Disavow backlinks SEO Tool From Google

Because most website owners don't typically need to use it, Google makes the Disavow Tool difficult to find. However, if you do, it can help get penalties lifted, and some SEOs use it for fending off malicious SEO. If you decide to use this tool, use caution and refer to this guide to ensure that you are disavowing the correct connections.

21. Link Explorer by Moz

Backlink Explorer From Moz

With 35 trillion links, Link Explorer is undoubtedly the most accurate and comprehensive link index available today in the SEO industry. You get 10 searches and 50 rows of data per query with the free account access, plus basic link metrics that are added to the MozBar as you browse the web.

22. Link Miner by Google

Link Miner - from Google

With the Link Miner extension, you can determine whether a specific URL contains any broken links and learn about the metrics among those links, for both searching and information. One of the gurus of link building, Jon Cooper, created the free Chrome addon, Link Miner. Use it when you search Google to instantly identify broken links on each page and view fundamental link metrics.

23. Detailed

SEO Tool Detailed

Detailed is an innovative free link analysis tool. Detailed concentrates on what's generating links to some of the most well-liked online categories.

You can click a button to instantly access SEO insights for the website you're currently visiting.

With the help of this SEO analysis plugin, you can spend less time poring over this page's source code.

The primary focus of this tool, which is available for free, is the most well-liked online material and the link that brings viewers to it.

24. Backlink Checker

SEO Tool For Checking Backlinks

The Backlink Checker can be used to find out all the backlink information for a specific URL.

View a domain's Ahrefs Rank, which indicates where it stands among the most influential websites, the number of referring domains it has as well as the number of backlinks, the domain and URL rating etc.

Free Tools for Search Result Ranking Optimisation and Competitor Research

25. BuzzSumo

Buzzsumo SEO Tool

BuzzSumo is fantastic as a research tool for SEO. One of the few tools that provide accurate social share count estimates for each piece of content is its Chrome extension. While a free account offers less data, you can still view the most popular articles and trending information.

26. Hunter

SEO Tool Hunter

The most well-liked free email finder is Hunter, a popular email search tool. You can use it to confirm any email address you already have and to discover the email address connected to any organization or person. Before premium plans begin, there are 50 free searches each month.

27. SimilarWeb

SImilarWEb SEO Tools

Analyzing competitors on steroids is similar to SimilarWeb. You can investigate the traffic, top pages, engagement, marketing channels, and other factors of your competitors. Five results are available per statistic in the free offering, however, this is frequently enough to provide a quick data point.

28. Wappalyzer

SEO Tool Wappalyzer

Wappalyzer is a favourite among SEOs out of all the tools available for analyzing the technological stacks that power a website. It will immediately let you know what technologies a site is employing.

29. Wayback Machine

Wayback Machine Internet Archive SEO Tool

I have to admit that I use the Wayback Machine around twice a week. It's ideal for discovering historical information. Even a treasure trove of archived robots.txt files from the past can be found. There are many more SEO applications for Wayback Machine that you might find helpful.

30. Name.com Bulk Domain Search

SEO Tool Name.com For Searching Best Domains

You can rapidly find out if a domain name is available by entering all of the domain names you want to check at once. It’s much easier than putting them one by one on Godaddy.com.

Search Result Ranking Optimization tools for small businesses:

There are a few different types of software that can be useful for small businesses when it comes to SEO. The first type is keyword research software. This software can help you to find the right keywords to target for your website and content. 

The best tools for keyword research are Google AdWords Keyword Planner and Google Trends. 

Google AdWords Keyword Planner lets you see how often certain keywords are searched for and how much competition there is for those keywords. 

Google Trends lets you see how keyword popularity has changed over time. This can be very useful in deciding whether or not to pursue a certain keyword. If there is a lot of competition for a keyword, but the popularity is declining, it might not be worth the effort to try and rank for that keyword. On the other hand, if you are confident that you can still rank for the keyword even though its popularity is declining, then it might be worth the effort to try.  

SEO tools for e-commerce:

There are many different types of SEO software available on the market today. Some are designed specifically for e-commerce websites, while others are for more general purposes.
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