If you’re not too familiar with the term “crawl budget,” it’s basically how often search engines like Google send out “spiders” or “bots” to crawl and index websites.

And while this might not seem like something you need to worry about, if you want your website to rank well on search engines, it’s actually a pretty big deal. 

Crawl budget is a very important but often overlooked aspect of SEO. Here's what you need to know about it.

What is a website crawl budget?

A website crawl budget is the amount of time and resources that search engines, such as Googlebot, allocate to crawling and indexing a website's pages. The crawl budget helps search engines prioritize which pages to crawl and index, as they cannot crawl every page on the internet all the time.

A good rule of thumb is that a small website (10,000 pages) may need to be crawled over multiple visits, or may require specialized crawling techniques such as priority crawling.

https://youtu.be/am4g0hXAA8Q

Factors Affecting Crawl Budget

Several factors influence how much crawl budget a website receives:

- Website size: Larger websites with more pages generally require more crawl budget to keep up with changes and ensure all pages are indexed.

- Link popularity: Websites with more backlinks from high-authority sites are more likely to receive a higher crawl budget, as they are considered more important and likely to be relevant to search queries.

- Server response time: Efficient server response times allow search engines to quickly crawl and index pages, reducing the overall crawl budget needed.

- Indexing priority: Websites can prioritize specific pages for crawling by using robots.txt directives and meta robots tags.

Signs of Crawl Budget Issues

If you suspect your website's crawl budget is limited, you may notice these indicators:

- Slow indexing of new pages: Newly created pages take longer than usual to appear in search results.

- Low page indexing: A significant portion of your pages remains unindexed.

- High crawl error rates: Errors like 404 Not Found or server overload indicate crawl issues.

Optimizing Crawl Budget

To optimize your website's crawl budget, consider these strategies:

- URL pruning: Remove unused or duplicate pages to reduce the number of resources needed for crawling.

- Robots.txt file optimization: Clearly define crawlable areas and restrict access to non-essential pages.

- Sitemaps: Submit a well-structured sitemap to search engines, providing them with a roadmap of your website's contents.

- Server optimization: Ensure your server can handle increased traffic and response times efficiently.

- Content quality and relevance: Create high-quality, informative content that is relevant to search queries to increase crawl demand and prioritize page indexing.

The hosting server and the crawl capacity limit work together

The Googlebot must establish a calculated limit on the number of parallel connections when crawling your site so that it does not overload your servers. This is to ensure that all important content is included in the crawl while avoiding server issues.

The maximum amount of crawls your website can handle will depend on a few conditions:

- Server response to the crawling session: If the site responds quickly, Googlebot can crawl more connections. If the site slows down when the crawling is searching the website resources or has server errors, then Googlebot will crawl less.

- The site owner has set a limit in Search Console: If website owners want, they can limit Googlebot's crawling on their site. Note that automatically increasing limits won't increase the crawling budget.

- Google's crawling limits: Google has a ton of server power, but we can't assume it's infinite. We need to be aware of how much we're using and conserve where possible.

Why is a website crawl budget important for SEO?

When it comes to SEO, the budget is important because if search engine spiders notice that your server power is reaching a stress moment because of it, this can lead to slower page loading times and even downtime.

On the other hand, if search engine spiders don't visit all the pages on your website, they may miss important content and key phrases that could be used to improve your website's ranking in search results.

How does the crawl budget affect your website SEO?

Crawl budget is a value measured on kilobytes or megabytes that results in the number of times a search engine spider can visit your website in a given period of time. Your website SEO can be affected positively or negatively depending on your crawl budget.

If your crawl budget is too low, your website may not be indexed by the search engines as often as you would like, which can hurt your rankings. On the other hand, the crawl budget is intrinsically related to three major things

- The type of website: How frequent is the content of the updated

- Technical performance of the site: on site level and on server level

- Google's own discretion of compute resources assigned to the website.

How does Google calculate the Crawl Budget for each website?

Google fingerprint content as it crawls it. This means the content that is crawled and indexed for the first time will have a "signature" assigned to it, and it will be used to compare to future versions of the same content. This allows Google, among other things:

- Determine if changes have been made.

- Should that content be included in the search results?.

- Duplication.

- Frequency of changes made.

- Frequency and speed of crawling.

- Crawl rate set by the website admin

- Server capacity, and overall website health.

Where can you see your website crawl budget

You can see your website's crawl budget in Google Search Console. To do this, log into your GSC account and go to the Settings > Crawl Stats report. Here, you'll see how many times Googlebot has crawled your site in the past 90 days, as well as the average time per day that it spends on your site.

If you're not happy with your website's crawl budget, apply the tips mentioned about to improve it.

Note: There is nothing you can do to tell google to increase your crawl budget. Because the algorithm is prepared to increase by itself based on the conditions mentioned above.

The shocking truth about crawl budget

The crawl budget has nothing to do with content quality. You can have fantastic content on your pages, that might probably rank very well on Google, but that content never changes. The crawl ratio is more about the number of times (how often) Google crawls your website based on the frequency of its changes or updates.

Crawling frequency depends on many factors, not just the quality of your content. So don't ignore the crawl budget, but also keep focusing on creating high-quality content for your audience.

7 Crawl budgets facts:

- You should use it to your advantage.

- It's quite small.

- The crawl budget is often overlooked by webmasters.

- It is not possible to fix it without fixing the website's architecture.

- Crawl budget is a very important but often overlooked aspect of SEO.

- By optimizing for it, you can improve your website's rankings and overall performance in search engines.

Which website size should pay more attention to its crawl budget?

Large websites are the first to worry about reaching the crawl limit. Search engines like Google can only crawl a certain number of pages on your site at any one time, and larger sites have more pages that can potentially be crawled.

This means that important pages may not be found by the search engines if you don't optimise your website to make good use of the crawl budget.

To help you understand this, here's an example of the size of a website:

- Under 10000 URLs: Small website

- Over 10000 up to about 500000 URLs: Medium website

- Over 500000 URLs: You should start contenting us to make better use of your crawl budget, ASAP!

🏆 Pro tip: The crawl budget itself is not your problem, your problem is your server setup. It is there where you optimize your website crawl budget.

But smaller websites should also consider their crawl budget and how it may impact their SEO efforts. Crawling too many low-quality pages can prevent important pages from being discovered and indexed. It's important to regularly audit your website and remove any unnecessary or low-quality pages that may be using up the crawl budget without providing any real value.

Because the sooner the search engine discovers your best pages, the better it is for your rankings.

Pay Attention to the Crawl Window

The crawl window is the moment when the algorithm went over your website to crawl it. This window is important because it will let you know when is the best time to post your new content so the crawler can see it and index it.

🏆 Pro tip: enable your sitemap to be updated as soon as a new URL is created.

10 Crawl budget pitfalls that you should not fall into

It is demostrated above that crawl budget is an important aspect of website optimization that can significantly impact your search engine ranking. Unfortunately, there's a lot of misinformation out there about the crawl budget. For this reason, too many people fall into these 10 common traps:

1. Excessive Low-Value Pages:

Avoid creating or maintaining a large number of low-value pages, such as duplicate content, session-specific pages, or pages with irrelevant content. These pages consume crawl budget without providing significant value to search engines, potentially hindering the crawling of more important content.

2. Redirect Chains and Errors:

Unnecessary redirect chains can confuse search engine crawlers and waste crawl budget. Ensure that redirects are used only when necessary, and resolve any crawl errors promptly to avoid diverting crawlers from more valuable pages.

3. Crawling Unstable Servers:

High server response times can frustrate search engine crawlers and lead to them abandoning your website. Ensure that your server infrastructure can handle the expected traffic and provide stable response times to optimize crawling efficiency.

4. Lack of Sitemaps:

Sitemaps provide search engines with a clear roadmap of your website's content, enabling them to prioritize crawling high-value pages. Submit a well-structured sitemap to search engines to guide their crawling activities effectively.

5. Neglecting Robots.txt Management:

The robots.txt file instructs search engine crawlers which pages they should access and which they should avoid. Properly define crawlable and non-crawlable areas in your robots.txt file to prevent unnecessary crawling and resource consumption.

6. Focusing on Minor Content Changes:

Small or insignificant changes to your website's content may not warrant immediate crawling by search engines. Focus on making substantial updates that enhance the overall quality and relevance of your content to attract more crawling effort.

7. Ignoring Duplicate Content Issues:

Duplicate content can confuse search engines and potentially penalize your website. Identify and eliminate duplicate content to ensure that your website's unique content receives the attention it deserves.

8. Failing to Monitor Crawl Performance:

Regularly monitor your website's crawl performance using tools like Google Search Console to identify any crawl budget limitations or inefficiencies. Analyze crawl errors, identify problematic pages, and implement appropriate optimization strategies.

9. Ignoring Link Quality and Authority:

Link popularity plays a crucial role in determining crawl budget allocation. Build high-quality backlinks from reputable sources to enhance your website's authority and attract more crawling effort from search engines.

10. Overlooking Crawl Rate Optimization:

While increasing crawl budget is generally beneficial, overdoing it can overwhelm your server and lead to crawling errors and performance issues. Optimize crawl rates based on your website's infrastructure and traffic patterns to maintain a healthy balance.

Conclusion

Here's a breakdown of the key points:

- Crawl budget is the amount of resources Googlebot allocates to crawl and index your website's pages. A healthy crawl budget ensures that Googlebot can effectively crawl and index your most important content.

- Several factors influence crawl budget:

- Site structure: A clear site structure with well-organized navigation makes it easier for Googlebot to find and crawl your content.

- Content quality: High-quality, unique content that is relevant to search queries attracts more crawl effort.

- Link popularity: Backlinks from reputable websites signal to Googlebot that your content is valuable and worth crawling.

- Server performance: Fast server response times allow Googlebot to crawl pages quickly and efficiently.

- To optimize crawl budget:

- Submit a sitemap to Google Search Console: This provides Googlebot with a roadmap of your website's content.

- Use robots.txt to restrict access to non-essential pages: This prevents Googlebot from wasting resources on pages that don't contribute to search engine rankings.

- Monitor crawl errors and fix them promptly: Errors can prevent Googlebot from crawling important pages.

- Regularly update and maintain your website: This keeps search engines informed of the latest content.

By following these tips, you can ensure that your website receives the optimal crawl budget and gains better visibility in search results.

If you aren't sure how the crawl budget of your website is affecting your search engine visibility, you can contact us to help you optimise it and rank your business better in the search engines results.
https://speed.cy/seo/crawl-budget-what-it-is-how-to-make-the-most-of-it-and-its-impact-on-your-websites-seo

Introducing yourself effectively in a SEO job interview is a crucial skill that requires thorough preparation and practice. Your self-introduction not only conveys your background and experience, but also provides the first impression of your communication abilities, motivation, and personality. In an increasingly competitive field like SEO, standing out with your interview introduction can make or break your candidacy.This comprehensive guide will provide tips and strategies for crafting and delivering a winning self-introduction. We will cover the importance of preparation, how to structure your introduction, delivery tactics, common mistakes to avoid, ideal length, and follow up after the interview. With the right preparation and practice, you can make a memorable first impression.

Research the Company, Role, and Interviewers
Conducting thorough research before the interview is crucial to introducing yourself effectively. Here are tips:

Explore the Company Website and Online Presence
- Organize your key points in a logical flow to cover in 1-2 minutes. Arrange from general to more specific details.
- Time yourself practicing out loud to refine content and phrasing. Make it conversational rather than scripted.
- Edit areas that feel long-winded. Remove unnecessary filler words like "um" and "like."
- Practice smiling and making eye contact even while practicing alone to make it more natural.
- Ask trusted colleagues to listen and provide feedback on your pacing, tone, body language, and overall impact.
- Record yourself practicing the introduction on video to notice areas for improvement you can work on. View examples online as models.
Leverage SEO Tools for Analysis
- Use tools like Ahrefs, SEMrush, and Moz to analyze their current on-page optimization, keyword targeting, link building and organic search visibility.
- Identify potential SEO opportunities and gaps aligned to the role you can speak to in your introduction.
- Look for sites/pages with high authority they could aim to earn backlinks from.
- Check if they have disavowed any toxic backlinks that could be an opportunity to clean up.
Identify Relevant Company News
- Search recent headlines on Google News mentioning the company to identify important developments like new products, hires, expansions, awards etc.
- Check press releases on their website for new initiatives not covered in media articles yet.
- Follow their leadership, department heads and influencers sharing news impacting the company on social media.
Conducting this level of research enables you to customize your interview introduction to the company's goals, challenges, and culture. It shows initiative beyond just the job description.
Identify Your Key Selling Points
Prior to the interview, take time to reflect on your background and identify the key selling points you want to highlight about yourself:

Review Past Experience
- Carefully review your resume and previous roles to identify work experience that aligns with the SEO job requirements.
- Make note of relevant credentials like education, certifications, training programs completed that are appealing to the role.
- Identify 2-3 major SEO projects or initiatives you delivered impressive results for, quantified with metrics.
Showcase SEO Expertise
- List specific SEO knowledge areas, strategies, and platforms you have hands-on experience with that match role needs.
- Highlight specialized SEO skills like technical audits, link building outreach, keyword research, content optimization etc.
- Quantify your expertise such as "5 years performing quarterly technical SEO audits."
Emphasize Transferable Skills
- Consider skills like analytical thinking, creativity, collaboration, communication, problem solving.
- Choose examples that demonstrate applying these skills to drive SEO results, whether analyzing data, creating content, building relationships, explaining concepts, overcoming roadblocks etc.
- Emphasize skills not easily taught like emotional intelligence, positivity, adaptability, work ethic.
Identify Achievements
- Highlight major contributions like streamlining processes, improving campaigns, leading projects, optimizing workflows.
- Choose measurable results and metrics that convey the business impact you delivered, not just tasks completed. For example, "improved lead conversion rate by 20%."
Reviewing your background in this way ensures you can succinctly articulate your top relevant selling points. This level of preparation makes a strong impression.
Outline and Practice Your Introduction
Once you've identified the key points you want to cover, it's important to outline and practice your introduction:

Create an Outline
- Organize the selling points you want to highlight in a logical flow at a high level.
- Arrange points moving from broader (overall background) to more specific (relevant experience and skills).
- Include concise highlights for education, credentials, experience, knowledge, achievements, skills, and motivation.
- Time your outline to 1-2 minutes max when spoken out loud. Cut lower priority points to keep it concise.
Practice Out Loud
- Practice speaking your introduction from the outline, using a conversational tone rather than reading verbatim.
- Time yourself to refine length and pacing. Aim for a mix of confident energy and calm delivery.
- Smooth transitions between ideas for flow. For example, "Moving from my background to more recent experience..."
- Refine phrasing, remove filler words, and vary tone and emphasis.
- Practice smiling and eye contact when possible to build confidence even when alone.
Record and Seek Feedback
- Use your phone to record practicing your introduction and play it back to identify areas for improvement.
- Ask trusted colleagues, friends or mentors to listen and provide feedback on areas like energy, body language and clarity.
- Take feedback constructively to continue refining prior to the big day.
- Observe video examples online of strong introductions to compare against.
Practicing out loud and seeking input ensures you feel polished, natural and ready to make your best first impression with confidence.
Crafting Your Introduction: Content Tips
Follow these tips to make your interview introduction impactful and memorable.
Greet Each Interviewer
- Greet each interviewer individually as you shake hands, maintaining eye contact and a warm smile. Address them by name if known.
- If interviewing virtually, greet each person by name as their video feed appears.
- A firm handshake, even virtual, demonstrates confidence.
- A friendly "It's a pleasure to meet you" shows enthusiasm.
Give a Quick Background Summary
- Provide a high-level overview of your professional background and current role in 1-2 sentences.
- For example: "I'm currently an SEO Specialist at XYZ Company where I've been focused on technical audits and link building for the past 3 years."
- If currently unemployed, briefly mention your most recent position.
Thank the Interviewers
- Thank the interviewers for the opportunity to meet and interview for the open position.
- Express appreciation for their time and consideration.
This warm, focused greeting sets a positive tone and signals professionalism. Keep it succinct before moving into your qualifications.Highlighting Relevant SEO ExperienceUse your introduction to succinctly showcase your hands-on SEO expertise:
- Note your total years of experience dedicated specifically to SEO work.
- List 2-3 of your core SEO focus areas or competencies relevant to the role.
- Provide one example of a successful SEO project you managed end-to-end and the results achieved. Quantify with metrics.
- Mention specific SEO strategies you have expertise with like on-page optimization, technical SEO, link building, keyword research etc.
- Name relevant SEO tools and platforms you're proficient with such as SEMrush, Screaming Frog, Google Analytics etc.
Conveying your established SEO experience upfront establishes credibility and gets the conversation started on the right foot.Showcasing Technical and Soft SkillsBeyond SEO competence, discuss complementary skills that enable your success:
- Note analytical thinking abilities to derive insights from data, trends and metrics. Provide a quick example.
- Highlight creativity in overcoming roadblocks and generating novel solutions. Offer an anecdote.
- Discuss communication skills explaining complex concepts simply to non-technical colleagues or clients.
- Emphasize collaboration skills and working cross-functionally with other departments to drive shared objectives.
- Share an example demonstrating resilience, flexibility, work ethic or other strength.
Showcasing these well-rounded capabilities provides a fuller picture of the value you offer beyond SEO tactics.Aligning with Company Mission and ValuesCustomizing your introduction to the company's mission and values shows cultural fit:
- Research the company's mission statement, vision, values and overarching purpose on their website and annual reports.
- Identify 1-2 values or qualities that resonate with you and align with your own approach, like innovation, ethics, transparency, teamwork etc.
- Provide a specific example of how you exemplified those values in your past role through a project, initiative or daily work.
- Express genuine enthusiasm for contributing your experience to further the organization's mission and goals.
- Note how their priorities match your own personal values.
Candidates who proactively express shared values stand out for being a stronger culture add.Explaining Motivation for the RoleBe clear in your introduction about why you are excited for the opportunity:
- Explain why the role inherently motivates you based on responsibilities, learning potential and career growth.
- Share your genuine interest in the company's products, services, growth potential, and the industry overall.
- Discuss how your background and skills make you an excellent fit to meet their needs and fill existing gaps.
- Note you are eager to apply your experience to tackle existing challenges and make an immediate impact in the role.
- Convey excitement about the opportunity to work with and learn from the interviewers and cross-functional colleagues.
Matching your strengths to the role's needs indicates you're serious about the fit versus just needing any job.Closing ConfidentlyEnd your introduction on a memorable high note:
- Succinctly summarize your top qualifications and achievements that make you well prepared for this position.
- Express sincere appreciation for the interviewer's time and consideration.
- Close by conveying enthusiasm for the role and state you welcome the opportunity for further discussion.
- Ask if they would like you to expand on any part of your background.
A confident close reinforces why you are a strong contender and opens the door for deeper conversation.
Common Mistakes to Avoid in a SEO Job Interview
While introducing yourself, steer clear of these common pitfalls:

Appearing Unprepared or Disinterested
- Have clear, concise speaking points ready rather than thinking on the fly. Sounding unsure or rambling suggests lack of preparation.
- Maintain high energy and eye contact. Low energy or seeming distracted gives the impression you don't care.
Providing Too Much Detail
- Avoid reciting your whole resume or getting deep into specifics. High level overview of experience is sufficient.
- Tangents and excessive detail can make your introduction drag on too long.
Getting Overly Personal
- Keep the focus on professional versus personal background. Details about family status, age, health conditions etc. are not relevant.
- Use caution with humor. What you find funny may not translate universally.
Downplaying Your Experience
- Quantify achievements and results rather than being vague. For example, don't just say "increased traffic." Give the percentage.
- Touting modest impact could inadvertently downgrade perceptions of your capabilities.
Poor Body Language
- Avoid slouching, fidgeting, or crossing arms, which conveys closed off defensiveness.
- Maintain eye contact rather than frequently glancing around. This gives the impression of distraction or disinterest.
Avoiding these missteps helps you make the best first impression possible right out of the gate.
Ideal Introduction Length
When introducing yourself in an interview, aim to keep your introduction succinct at 1-2 minutes maximum.A 2 minute introduction allows you to briefly cover your background, experience highlights, skills overview, and motivation without going into too much depth. Anything much longer than 2 minutes runs the risk of dragging on with interviewers losing interest.Conversely, an introduction shorter than 1 minute can sell you short by not highlighting enough relevant qualifications. Rushing through your background in 30 seconds leaves the wrong impression.To hit the sweet spot, practice your introduction out loud and time yourself. Refine the content to stay within the 1-2 minute range.If you find yourself going over:
- Tighten up explanations and remove unnecessary words. Convey ideas more concisely.
- Reduce the number of examples provided if including too many. Choose your strongest.
- Cut out tangents or extraneous information that dilute your core message.
If under 1 minute, consider adding:
- Another quick example showcasing your relevant experience and impact.
- Additional skills or strengths that are important differentiators.
- More context around what excites you about the company or role.
Rehearse until your introduction content fits comfortably within the 1-2 minute range. This ensures you convey the most important information without risking boredom or exclusion of key selling points. With practice, you'll master the art of a strong introduction in the ideal time frame.Following Up After the InterviewFollowing up properly after the interview continues to strengthen your candidacy when done tactfully.
Send Thank You Emails
- Be sure to send a thank you email to each person who interviewed you within 24 hours of the interview.
- Keep these emails brief but customized to each person based on their role and your conversation.
- Reiterate your interest in and enthusiasm for the role, and appreciation for their time.
- Include a highlight of one key discussion point unique to your conversation with them.
- Double check name spelling and email accuracy to ensure delivery.
Follow Up at Specified Timeframe
- Make note during the interview of the expected timeline or next steps for decision.
- If you do not hear an update after the specified timeframe, follow up. Email the coordinator or HR contact to politely check in on status.
- Avoid contacting before the timeframe or reaching out to higher level executives initially.
Avoid Excessive Follow Up
- Only follow up twice at most—the thank you email and one status check at the designated timeframe if needed.
- Additional inquiries, especially early on, can be perceived as pestering and demonstrate lack of patience.
- If the timeline is open ended, allow 2-3 weeks before checking in. Give them space to make a decision.
Be Persistent But Patient
- If the process drags on, continue to politely check in periodically to reiterate interest until you receive a final answer.
- Graciously accept the answer when received rather than arguing or negotiating.
Following up properly keeps you top of mind and demonstrates genuine interest in the role.

Final Words
Introducing yourself effectively as a candidate for a SEO role requires advance preparation and practice. But it's a crucial opportunity that sets the tone for your candidacy.With the strategies provided in this guide, you can craft an introduction that makes a memorable first impression and immediately highlights your fit for the position.Do Your ResearchLeverage tips on researching the company, role, interviewers, and your own background to customize your content specifically for this interview.Acme Your Best SelfFollow recommendations on structuring your introduction to succinctly showcase your proven SEO expertise, soft skills, shared values, and genuine motivation.Practice Delivering FlawlesslyImplement tactics to perfect your verbal and nonverbal delivery for confident, polished presentation within the ideal 1-2 minute timeframe.Make a Memorable ImpressionBy avoiding common pitfalls and following up properly, you can distinguish yourself right from the start.An impactful introduction requires effort upfront, but pays dividends by showcasing you as a strategic hire beyond just technical skills. Your introduction sets the tone for your candidacy. Make it count.With preparation and practice, you will feel ready to make an outstanding first impression. Highlight your genuine strengths while conveying your fit and motivation for the role. Follow these tips to confidently introduce yourself and stand out from other candidates from the very start.Interesting complement for this artice is this article:Tips on How to Introduce Yourself in a Job Interview
https://speed.cy/seo/how-to-introduce-yourself-in-a-seo-job-interview

Creating content that resonates with your audience and influences their behavior is a vital skill in today’s information-saturated world. However, too many writers produce bland and forgettable content that fails to engage their readers or make a difference in the world.

This guide takes a refreshingly specific, tactical approach to equipping writers and creators with the strategies needed to craft genuinely purposeful content. Beyond vague advice to “know your audience” or “tell compelling stories,” you’ll discover field-tested frameworks to:

- Pinpoint exactly who you need to resonate with and why—whether you're writing to inform product buyers, galvanize political change, or inspire lifestyle transformations in readers.

- Structure writing and messaging to sync with how real people actually consume information online today (and attention spans keep shrinking!)

- Harness the science of storytelling and emotional persuasion to bring eyes—and open minds—to your cause.

- Optimizing distribution, promotion, and analytics so your hard work reaches its ideal audience and makes the impact you intended.

With engaging examples drawing from journalism, speechwriting, brand content, and research on psychology and neuroscience, this guide leads writers of all backgrounds into a deeper understanding of their personal “why”—and how to craft content that fulfills both their purpose and their reader’s needs. The time for generic writing is over; let’s dig into the meaningful work of creation.

To Craft Purposeful Content You Need to Know Your Audience & Goals

Before you open your computer and start typing away, pause to get crystal clear on who you’re creating this content for and what you aim to achieve.

Researching Your Target Reader

Before you can create purposeful content, you need to understand your audience. This involves conducting thorough research to identify their interests, challenges, preferences, and demographics. Some key questions to ask include:

- Who is your ideal reader?

- What are their pain points and needs?

- What topics are they interested in?

- What are their preferred formats (blogs, videos, infographics)?

- What are their social media habits?

You can gather this information through a variety of methods, such as surveys, interviews, social media analytics, and website analytics. Once you have a good understanding of your audience, you can start to tailor your content to their specific needs and interests.

Seek to understand what makes your audience tick. The more clearly you can envision who you’re speaking to, the better your message will resonate.

Defining Your Purpose

Once you know your audience, you need to define what your content is trying to achieve. Are you trying to inform, entertain, persuade, or inspire your readers? Your purpose will guide the type of content you create and the tone you use.

- Informative content should enrich your readers with insights they genuinely lack awareness of or find value in deepening their knowledge on. It should be accurate, credibly researched, and communicated clearly.

- Entertaining content should pleasantly captivate your readers, stirring amusement, joy, or meaningfully passing time. It should be creative, engaging, and foster connection through shared experiences.

- Persuasive content should thoughtfully shift your readers' perspectives, opening minds to new possibilities. It should avoid manipulation, instead building trust and willingness to see things anew.

- Inspirational content should ignite your readers' aspirations to grow, contribute, and live aligned to purpose. It should uplift and empower people to manifest their highest vision.

Get clear on the specific reaction and change you intend your content to stir up in readers. When ultra-defined on your purpose and audience needs, you liberate the writing process.

Setting Measurable Goals

Effective goals are specific, measurable, achievable, relevant and time-bound (SMART). This helps you track progress and confirm your content achieves intended objectives.

Here are some examples:

- Increase subscriber sign-ups by 30% in the next 2 months

- Generate 500 new email list sign-ups next quarter

- Grow social media engagement by 20% in 6 months

- Reduce homepage bounce rates 5% by year's end

- Improve reader satisfaction scores 10% in 2 years

Concretely defining what "success" looks like through metrics sets you up to better calibrate your writing's impact. Establish indicators aligned to goals ahead of publishing. Then optimizing your content and distribution strategy gets clearer as you analyze performance data trends.

Crafting Purposeful Content

Choosing Impactful Topics & Angles Readers Care About

To create content that truly resonates with your audience, it's essential to choose topics that are relevant, timely, and genuinely meaningful to them. This involves understanding their interests, challenges, and aspirations.

- Identify trending topics that are currently occupying the public discourse.

- Delve into niche areas that your audience may be passionate about but receive less attention.

- Address pain points that your audience is facing and offer solutions or insights.

- Explore emerging trends that have the potential to shape the future.

Once you've identified a potential topic, consider the angle you'll take. This could involve:

- Providing a fresh perspective on a well-worn topic.

- Challenging conventional wisdom with a thought-provoking angle.

- Sharing personal experiences or anecdotes that resonate with your audience.

- Highlighting real-world examples that illustrate your points.

Writing Genuinely, Conversationally, Show Don't Just Tell

Connect with your audience on a deeper level by writing in a genuine, conversational style. Avoid using overly formal or technical language that could alienate your readers. Instead, strive for clarity and simplicity.

- Embrace storytelling to engage your audience and make your content more memorable.

- Use vivid language to paint pictures in your reader's minds.

- Personalize your writing by sharing your own experiences and insights.

- Avoid clichés and overused phrases that lack originality.

"Show, don't just tell" is a fundamental principle of effective writing. Instead of simply stating facts or opinions, use storytelling, examples, and visuals to bring your content to life.

- Incorporate anecdotes and personal stories to connect with your audience on a human level.

- Use data and statistics to support your claims but don't overwhelm your readers with numbers.

- Provide real-world examples to illustrate your points and make them relatable.

- Visualize concepts with infographics, charts, or diagrams to make complex ideas easier to understand.

Structuring Content for Skimmability - Sections, Formatting

Chunk your content into easy-to-skim sections with descriptive headers and ample paragraph breaks. Include bulleted or numbered lists when possible. Bold key terms and phrases for handy visual reference. Help readers efficiently dive into the parts most useful given their needs - organizing content well matters hugely.

- Use headings to highlight key sections and help readers navigate your content.

- Break up long paragraphs into smaller, more manageable chunks.

- Use bullet points to list key points or steps in a process.

- Incorporate numbered lists to present sequential information in a clear and organized manner.

- Keep sentences concise and to the point.

Incorporating Multimedia - Visuals, Audio, Video

Incorporating multimedia elements into your content can enhance its appeal and make it more engaging. Visuals, such as images, infographics, and videos, can break up text, capture attention, and convey information more effectively.

- Use relevant images that complement your content and add visual interest.

- Create infographics to present complex data in a visually appealing and easy-to-understand format.

- Incorporate videos to tell stories, provide demonstrations, or share personal experiences.

- Use audio recordings to add a personal touch and make your content more dynamic.

By following these principles, you can create compelling content that resonates with your audience, achieves your goals, and makes a lasting impact. Purposeful content is not just about words; it's about creating an experience that connects with your audience on an emotional and intellectual level.

Strengthen Your Storytelling

Stories captivate hearts and minds unlike anything else. Rather than simply stating abstract ideas or offering dry statistics, weave in narrative elements that dramatize your message for maximum resonance. Use anecdotes, case studies, and specific examples to ground your content in the tangible details of lived experience:

Incorporating Anecdotes, Case Studies, Examples to Illustrate Points

These are powerful tools for engaging audiences, making complex concepts more relatable, and conveying information in a memorable way.

- Anecdotes provide personal narratives that connect with readers on an emotional level. They allow you to share real-world examples of how your ideas or products have benefited others.

- Case studies showcase specific instances where your strategies or solutions have been successfully implemented. They provide concrete evidence of your expertise and credibility.

- Examples offer tangible illustrations of your points. They help readers visualize concepts and grasp complex ideas more easily.

Crafting Emotionally Compelling Narratives & Journeys

Emotional connection is a key element of effective storytelling. By weaving narratives and journeys into your content, you can tap into the human experience and create a deeper resonance with your audience.

- Focus on the emotional arc of your stories. Identify the turning points, the moments of challenge and triumph, and the emotions that drive the characters' actions.

- Show, don't just tell. Use vivid language, vivid imagery, and sensory details to bring your stories to life. Immerse your readers in the narrative and let them experience the emotions alongside the characters.

- Connect with your audience on a personal level. Personalize your stories by sharing your own experiences, insights, and struggles. This builds trust and authenticity with your readers.

Building Connection Through Vulnerability, Honesty

Vulnerability and honesty are essential ingredients for authentic storytelling that resonates with readers. By allowing your audience to see behind the curtain and glimpse your true self, you create a sense of connection and trust. Choose transparency and sincerity over projecting false perfection. Owning your humanity forges trust and mutual understanding.

- Be open and transparent about your experiences and challenges. Share your successes and failures, your triumphs and setbacks. This shows that you are human and relatable, not just an authority figure.

- Embrace your imperfections and unique perspectives. Don't be afraid to show your vulnerability, as it allows your audience to connect with you on a deeper level.

- Be authentic and genuine in your storytelling. Don't try to be someone you're not. Your real voice and personality will resonate with your audience more than any polished façade.

By incorporating these storytelling techniques into your content, you can create engaging, memorable narratives that connect with your audience on an emotional and intellectual level. Your stories will become powerful tools for conveying your message, building trust, and making a lasting impact.

Stories stick with us long after stats fade.Stories stick with us long after stats fade.
Jesus Guzman

Polish Your Piece

Before finalizing your content for release into the world, invest the necessary effort into meticulous refinement and polish. This high-leverage process transforms good writing into truly compelling and impactful communication primed for success.

Tightening Structure & Flow, Checking Transitions

After crafting your content, it's time to give it a thorough polish to ensure it's the best it can be. This involves refining the overall structure and flow of your piece, checking for smooth transitions between ideas.

- Reread your work carefully to identify areas where the flow could be improved. Check for abrupt transitions, illogical sequences, or confusing points of connection.

- Eliminate any unnecessary filler words or phrases that don't add value to your content. These "fluff" words can make your writing seem less concise and impactful.

- Simplify your language by using clear and concise sentence structures. Avoid jargon, overly technical terms, or complex sentence constructions that could alienate your audience.

Trimming Filler & Fluff, Clarifying Language

A crucial step in polishing your piece is eliminating any unnecessary elements that detract from the overall clarity and impact of your message. This includes trimming filler words, simplifying language, and ensuring consistency in tone and style.

- Review your writing for unnecessary words like "just," "basically," and "you know." These words can make your writing sound informal and less authoritative.

- Use strong verbs and active voice constructions to make your writing more engaging and impactful. Avoid passive voice, which can make your writing seem less direct and forceful.

- Ensure consistency in tone and style throughout your piece. This will create a cohesive and professional presentation for your readers.

Catching Grammar, Spelling, Punctuation Errors

A final step in polishing your piece is to meticulously proofread it for any grammar, spelling, or punctuation errors. These errors can undermine the credibility of your work and make it difficult for your audience to take you seriously.

- Use a grammar and spell checker to identify any errors, but don't rely on it solely. Read your work carefully and proofread it multiple times.

- Pay close attention to punctuation, ensuring proper use of commas, semicolons, colons, and other punctuation marks. Punctuation plays a vital role in conveying meaning and maintaining clarity.

Ensuring Mobile & Visually-Friendly Formatting

In today's digital world, it's essential to ensure that your content is formatted appropriately for mobile devices and visually appealing to enhance the reading experience.

- Break up large paragraphs into smaller, more manageable chunks. This will make your content more scannable and easier to read on mobile devices.

- Use headings, subheadings, and bullet points to structure your content and make it easier to navigate. This will help readers quickly find the information they need.

- Incorporate high-quality images, infographics, and videos to break up text, add visual interest, and enhance understanding. Make sure the visuals are relevant, high-resolution, and optimized for mobile devices.

Amplify & Analyze Reach

Distribution Strategies - Email Lists, Social Media, Partnerships

To effectively amplify your content's reach, you need to employ strategic distribution channels that resonate with your target audience. This could involve leveraging email lists, social media platforms, and strategic partnerships.

- Email Lists: Utilize your email list to directly connect with your audience and share your content. Segment your list based on interests and send targeted emails that address their specific needs.

- Social Media: Engage with your audience on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. Share your content, interact with comments, and participate in relevant conversations.

- Partnerships: Collaborate with influencers, industry experts, and other organizations to expand your reach and credibility. Cross-promote each other's content and leverage their audiences to amplify your reach.

Setting Key Metrics - Opens, Clicks, Likes, Comments, Shares

To measure the effectiveness of your content distribution strategy, establish clear and measurable goals. Track key metrics such as open rates, click-through rates, likes, comments, and shares to assess the performance of your content.

- Open Rates: Measure the percentage of recipients who open your emails. This indicates the level of interest in your content.

- Click-Through Rates: Track the percentage of recipients who click on links or CTAs embedded in your emails. This shows the effectiveness of your content in driving website traffic.

- Likes, Comments, Share: Analyze social media engagement metrics to assess the level of interest and engagement generated by your content.

Evaluating What Content Resonates & Why

Regularly review the performance of your content to identify what resonates with your audience and what doesn't. Use data analytics and reader feedback to gain insights into the factors that influence content success.

- Analyze open rates, click-through rates, likes, comments, and shares to identify popular content formats and topics.

- Conduct surveys or polls to gather direct feedback from your audience on their preferences and interests.

- Review user comments and social media reactions to understand what resonates with your target audience.

Continually Optimizing Based on Data & Reader Feedback

Continuously refine and improve your content strategy based on data analysis and reader feedback. Use insights gained from these sources to adjust your content creation, distribution, and optimization techniques.

- Experiment with different content formats, topics, and distribution channels to identify what works best for your audience.

- Tailor your content to specific audience segments to address their unique needs and interests.

- Address feedback promptly and incorporate feedback into future content creation and distribution plans.

The life cycle of purposeful content expands through perpetual refinement and keeping core messages deeply aligned with your readership's ever-evolving world.

Conclusion

Developing skills for purposeful writing stands as no small feat amid the bombardment of shallow content screaming for our scattered attention online. Yet dedicating yourself to audience understanding paired with strategic craft can transform both your impact as a creator and the breadth of people able to digest meaningful perspectives.

Key Takeaways

By following the principles outlined in this article, you can craft content that resonates with your audience, achieves your goals, and makes a lasting impact.

- Know your audience: Understand their interests, challenges, and aspirations.

- Define your purpose: What do you want to achieve with your content?

- Craft compelling content: Choose relevant topics, write genuinely, and use storytelling.

- Strengthen your storytelling: Use anecdotes, case studies, and examples.

- Polish your piece: Tighten structure, trim filler, and ensure mobile-friendly formatting.

- Amplify and analyze reach: Use distribution strategies, set key metrics, and measure performance.

Embrace the power of purposeful content creation and start crafting content that makes a difference. By putting your audience first and focusing on creating value, you can elevate your content from mere words to impactful experiences that resonate with your audience and leave a lasting impression.

Additional Resources for Purposeful Writing

For those compelled to keep strengthening their skills and community around purposeful writing, check out these exceptional resources:

- Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley. This book is a practical guide to writing engaging and effective content for the web, social media, blogs, and more.

- Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi. This book is a comprehensive guide to creating and distributing valuable, relevant, and consistent content that attracts and retains your audience.
https://speed.cy/marketing/purposeful-content-a-guide-to-impactful-writing

A social media manager is an individual who manages the brand’s social media accounts on platforms like Facebook, Instagram, Twitter, YouTube and LinkedIn.

The role of SM manager may be new, but the expectations of those who fill the position are anything but. In a world where more and more business is conducted online, social media managers are an integral part of any company's marketing team.

Their is very versatile. It's not just about posting on Facebook and tweeting on Twitter every day, it's also about interpreting the data and spotting trends that will help your business make better decisions. In this article, we'll go over what you need to know as a future social channel manager.

Businesses needs social presence

Social media has become a way of life. No matter what industry you're in, it's important to have a solid social media strategy to draw attention to your business.

Almost 59% of the world's population uses social media. The average daily usage is 2 hours and 29 minutes (DataReportal).

Image by DataReportal.

In order to use it to its fullest potential, it is important for companies to have a SM manager that is in charge of all the company's social media accounts.

But lets us cover some basic ground so you get the full picture.

What is a Social Media Manager?

A SMM is a professional who is responsible for managing an organization's social media presence. This includes creating and managing content, monitoring and responding to comments and messages, and engaging with followers.

A social media manager also often works with other marketing and communications professionals to ensure that all of the organization's marketing efforts are coordinated.

As social media has become an increasingly important part of marketing and communication for businesses of all sizes, the role of manager of social media has become more prevalent. Many organizations now have someone on staff whose sole responsibility is managing their social media accounts.

What the Responsibilities of a Social Media Manager?

Here are the responsibilities of a social media manager:

Strategy and Planning

- Develop and implement a comprehensive social media strategy aligned with the company's overall marketing goals and objectives.

- Conduct audience research to understand the target audience's preferences, interests, and behaviors.

- Identify the most relevant social media platforms for reaching the target audience.

- Set specific, measurable, achievable, relevant, and time-bound (SMART) goals for social media campaigns.

- Create and maintain a consistent brand voice and tone across all social media channels.

Content Creation

- Develop and publish engaging and shareable content that resonates with the target audience.

- Create a variety of content formats, including text posts, images, videos, infographics, and live streams.

- Curate content from other sources to add value and reach a wider audience.

- Schedule posts to ensure consistent and timely delivery.

- Monitor social media trends and adapt content accordingly.

Community Engagement

- Build a strong and engaged community around the brand by actively interacting with followers.

- Respond promptly to comments, questions, and messages.

- Address customer concerns and resolve issues in a timely and professional manner.

- Moderate online conversations and manage negative feedback.

- Encourage user-generated content to foster a sense of community and brand advocacy.

Campaign Management

- Develop and execute social media campaigns to achieve specific marketing goals.

- Utilize social media advertising platforms to reach a wider audience and drive targeted traffic.

- Track the performance of social media campaigns using analytics tools.

- Identify and analyze trends and insights to improve future campaigns.

Analytics and Reporting

- Regularly collect and analyze social media data to measure the effectiveness of campaigns and strategies.

- Track key metrics such as engagement rates, follower growth, website traffic, and conversion rates.

- Create informative and actionable reports to share with stakeholders.

- Use data-driven insights to optimize social media strategies and improve ROI.

Collaboration and Communication

- Collaborate with other departments, such as marketing, sales, and customer service, to align social media efforts with overall business goals.

- Communicate social media strategies and initiatives to stakeholders.

- Stay informed about industry trends and emerging social media platforms.

- Continuously educate and update team members on social media best practices.

What Should be the Social Media Manager Skills and Qualifications?

Becasue Social media managers are responsible for creating and managing a company's social media presence. They need a variety of skills and qualifications to be successful in this role.

Here are the top 10 most important social media manager skills and qualifications:

1. Excellent communication skills: Social media managers need to be able to communicate effectively with their audience, which includes writing engaging content, responding to comments and questions, and handling customer service issues. They should also be able to communicate well with internal stakeholders, such as the marketing team and the executive team.

2. Strong content creation skills: Social media managers need to be able to create high-quality content that is relevant to their audience. This includes writing blog posts, creating videos, taking photos, and designing graphics. They should also be able to curate content from other sources.

3. Knowledge of social media platforms: Social media managers need to be familiar with all the major social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. They should know how to use each platform to reach their target audience and achieve their marketing goals.

4. Social media analytics skills: Social media managers need to know how to collect and analyze data from social media platforms. This data can help them to track the performance of their campaigns, measure their social media ROI, and make data-driven decisions.

5. Marketing and PR expertise: Social media managers should have a basic understanding of marketing and public relations principles. This will help them to develop effective social media strategies and to position their company in the online marketplace.

6. Creativity and innovation: Social media is always evolving, and social media managers need to be able to keep up with the latest trends. They should be creative and innovative in their approach to social media, and they should be able to come up with fresh ideas for engaging content and campaigns.

7. Strong analytical and problem-solving skills: Social media managers need to be able to identify problems and develop solutions. They should be able to analyze data to identify areas where their social media campaigns are not performing well, and they should be able to develop strategies to improve the performance of their campaigns.

8. Adaptability and flexibility: The social media landscape is constantly changing, and social media managers need to be able to adapt to the changes. They should be flexible and willing to try new things, and they should be able to pivot their strategies as needed.

9. Strong teamwork and collaboration skills: Social media managers often work with a team of people, including other marketers, designers, and developers. They need to be able to work effectively with others, share ideas, and collaborate to achieve common goals.

10. Passion for social media: Social media managers should be passionate about social media and the opportunities it presents for businesses. They should be excited to use social media to connect with customers, build relationships, and grow their brand.

In addition to these skills and qualifications, social media managers should also be familiar with the following tools and technologies:

- Social media management platforms: These platforms help social media managers to schedule posts, manage multiple accounts, and track their progress. Popular platforms include Hootsuite, Sprout Social, and Buffer.

- Social media listening tools: These tools help social media managers to monitor mentions of their brand and their competitors. Popular platforms include Brand24, Mention, and BuzzSumo.

- Social media analytics tools: These tools help social media managers to track the performance of their campaigns and to measure their ROI. Popular platforms include Google Analytics and Socialbakers.

Social media managers are in high demand, and there are many opportunities for career growth in this field. If you are interested in becoming a social media manager, I recommend that you start by developing the skills and qualifications listed above. You should also be sure to stay up-to-date on the latest trends in social media marketing. With hard work and dedication, you can have a successful career as a social media manager.

Community manager duties are not fixed

The duties of a manager of social media vary depending on the size and type of organization they work for. For example, a small business might have one person who manages all of their social media accounts, while a large corporation might have a team of people dedicated to each individual platform.

No matter the size of the organization, though, the goal of the Social Media Manager is always to maintain and grow an engaged audience that supports the goals of the business.

The role of a Social Channel Manager

As a social media manager, it is your job to create and maintain a positive social media presence for your company or client. This involves creating and managing content, monitoring and responding to comments and queries, and engaging with followers.

It is important to remember that social media is a two-way communication tool – you need to be just as active in listening as you are in talking. By monitoring what is being said about your brand online, you can quickly respond to any negative sentiment and turn it into a positive experience for the customer.

Here are a few qualities that will set a SM manager apart from the rest.

An effective social channel manager will have excellent written and verbal communication skills, be highly organised, and have an innate understanding of what makes good content. They will also be up-to-date with the latest trends in social media, and be able to adapt their strategy accordingly.

If you think you have what it takes to be a manager of social media, then read on for more information about the role and its responsibilities.

Tips on How to be an Effective Social Media Manager

Are you a Social Media Manager looking to up your game? Here are some tips to help you become an effective manager of social media:

1. Know your audience. The first step to effective social media management is understanding who your audience is and what they want to see from you. Take some time to research your target demographic and tailor your content accordingly.

2. Be consistent. Consistency is key when it comes to social media management. Make sure you post regularly and stick to a schedule. This will help keep your followers engaged and coming back for more.

3. Be responsive. In today's social media-driven world, customers expect brands to be responsive. If someone leaves a comment or asks a question, make sure you reply in a timely manner. This shows that you care about your customers and are willing to engage with them.

4. Create share-worthy content. Last but not least, remember that the content you create is what will ultimately make or break your social media presence. So make sure it's something worth sharing! Aim for quality over quantity and create content that is truly valuable to your audience.

By following these tips, you can become an effective social media manager and take your brand's online presence to the next level!

Career Paths and Advancement Opportunities

As you gain experience in this role, you may have the opportunity to lead larger projects or oversee a team of social media specialists. With further advancement, you could become a director of social media or even a chief marketing officer.

Salary and Job Outlook of a Social Media Manager

A SM manager's salary can vary greatly depending the location, on their experience and the size of the company they are working for.

The US Salary Range for a Social Media Manager:

The average salary for a social media manager in the United States is around $64,845 per year, according to ZipRecruiter. However, the salary range can vary significantly depending on experience, location, and industry. Here's a breakdown of the salary range based on experience:

- Entry-level social media manager: $40,000-$50,000 per year

- Mid-level social media manager: $50,000-$70,000 per year

- Senior social media manager: $70,000-$90,000 per year

- Lead social media manager: $90,000-$120,000 per year

Factors Influencing Salary

The salary of a social media manager is influenced by several factors, including:

- Experience: More experienced social media managers typically command higher salaries.

- Location: Social media managers in larger cities with higher costs of living often earn more than those in smaller towns.

- Industry: Social media managers working in competitive industries like technology or finance tend to earn higher salaries.

The Cyprus Salary Range for a Social Media Manager:

According to PayScale, the average salary for a social media manager in Cyprus is €17,000 - €24,000 per year, with the median salary being €20,500. This range is relatively low compared to other countries in Europe, such as the United Kingdom and Germany, where the average salary for a social media manager is £28,000 - £40,000 and €40,000 - €60,000, respectively.

Image by PayScale

However, the cost of living in Cyprus is also lower than in many other European countries, so the salary-to-cost-of-living ratio is more favorable for social media managers in Cyprus. For example, the average monthly rent for a one-bedroom apartment in Cyprus is €500 - €1,000, while the average monthly rent for a one-bedroom apartment in London is £1,000 - £2,000.

Here is a breakdown of the average salary for social media managers in Cyprus by experience level:

- Entry-level: €17,000

- Mid-level: €20,000

- Senior: €24,000

The salary for a social media manager in Cyprus can also vary depending on the size of the company they work for. Social media managers at larger companies typically earn more than those at smaller companies.

Here are some of the factors that can affect the salary of a social media manager in Cyprus:

- Experience: More experienced social media managers typically earn more than less experienced professionals.

- Skills: Social media managers with specialized skills, such as data analytics or video editing, can command higher salaries.

- Awards and recognition: Social media managers who have won awards or recognition for their work may be able to negotiate higher salaries.

- Performance: Social media managers who consistently exceed expectations can expect to receive raises or bonuses.

Job Outlook

The job outlook for social media managers in Cyprus is expected to be strong in the coming years. The Bureau of Labor Statistics (BLS) in the US, projects that employment of social media managers is expected to grow 21% from 2020 to 2030, much faster than the average for all occupations. This growth is being driven by the increasing use of social media by businesses of all sizes to connect with customers, promote products and services, and build brand awareness.

Imae by Bureau of Labor Statistics

Social media managers play a crucial role in the digital marketing landscape, and their salaries are commensurate with their importance. With the growing demand for social media expertise, social media managers have a bright career outlook.

Pros and Cons to Being a Social Media Manager

There are pros and cons to being a manager of social media.

Pros of Being a Social Media Manager

- Control over Brand Perception: Social media managers play a crucial role in shaping the public image of their company. They can carefully curate content, interact with customers, and address concerns to ensure the brand's presence aligns with its desired reputation.

- Customer Engagement and Community Building: Social media provides a direct line of communication between businesses and their customers. Social media managers can foster meaningful interactions, address customer queries promptly, and build a loyal community around the brand.

- Analytics-driven Decision Making: Social media platforms offer a wealth of data, allowing social media managers to track engagement, identify trends, and measure the effectiveness of their campaigns. This data-driven approach enables informed decision-making and continuous improvement.

- Creative Expression and Storytelling: Social media offers a canvas for creativity and storytelling, allowing social media managers to develop engaging content that captures attention and resonates with target audiences.

- Industry Insights and Networking Opportunities: Social media managers stay abreast of the latest trends, emerging platforms, and industry developments, providing valuable insights for their organizations. They also connect with peers and industry experts, expanding their professional network.

Cons of Being a Social Media Manager

- Long Working Hours and Constant Engagement: Social media demands constant attention and engagement. Social media managers frequently work beyond standard hours to monitor trends, respond to comments, and develop innovative content.

- High-pressure Environment and Performance-driven Expectations: Social media managers bear the responsibility of maintaining brand reputation, driving engagement, and achieving measurable results. This can lead to high-pressure situations and the stress of meeting expectations.

- Content Creation and Diversification Challenges: Generating fresh, engaging, and relevant content that resonates with diverse audiences can be challenging. Social media managers must constantly adapt to evolving trends and platform algorithms.

- Negative Feedback and Crisis Management: Social media can amplify negative feedback, putting social media managers in the role of crisis managers. They must address criticism promptly, maintain transparency, and mitigate damage to the brand's reputation.

- Evolving Technologies and Platform Changes: The social media landscape is constantly evolving, with new platforms, features, and algorithms emerging regularly. Social media managers must stay abreast of these changes to ensure effective strategies and adapt to new trends.

Conclusion

A social media manager's role is to oversee a company's or organisation's social media accounts and ensure that the content being put out is timely, accurate, and in line with the organisation's overall goals and objectives.

Additionally, manager of social media are responsible for engaging with followers and fans, monitoring feedback and comments, and responding to inquiries in a prompt and professional manner.

While the job of a manager of social media may seem daunting, it can be an extremely rewarding position that allows you to directly impact how a company or organisation is perceived by the public.

Mentioned tools: Brand24, Mention, and BuzzSumo
https://speed.cy/social-media-marketing/social-media-manager-the-role-and-duties-you-need-in-2023

Make Every Post Count with Data-Backed Timing Strategies!

Knowing the best time to post on social media is crucial for brands and marketers looking to effectively engage their target audiences.

According to the most recent data from DataReportal, there were 4.95 billion active social media users worldwide in October 2023. This figure represents approximately 61.4% of the global population. Which means tha standing out on social platforms is more challenging than ever. However, by posting content when your followers are most active and receptive, you can significantly increase your reach and engagement.

This guide will provide research-backed recommendations on the optimal times to post across popular social platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more.

For each network, we will explore the peak usage hours based on age demographics, day of the week, and time of day. You’ll learn insider tips on how posting during high-traffic windows can help you beat the algorithms and get content in front of more of your target audience.

We’ll also delve into emerging video platforms like TikTok and YouTube Shorts and examine trends in the peak viewing hours for short-form video.

Finally, we’ll discuss how advanced social media management tools can make scheduling and posting at the right times quick and easy. Whether you want more website traffic, increased sales, or greater brand awareness, this comprehensive look at the best times to post on social media will help you achieve your goals.

The Best Times to Post on Facebook

Facebook remains one of the most important platforms for brands looking to drive engagement and increase awareness. With over 2.96 billion monthly active users, it's almost impossible to neglect when creating a social media marketing strategy.

When to Post on Facebook

- Weekdays (Monday-Thursday) tend to see higher engagement on Facebook, with a 65% boost over weekends.

- Post between 9 AM – 3 PM for your best shot at visibility. The early afternoon (1 – 3 PM) is often the sweet spot.

- Thursdays and Fridays typically perform better than early weekdays.

Facebook Key User Demographics

- 29.4% of users are ages 25-34.

- 22.6% of users are 18-24 years old.

- Together, these groups comprise over 50% of Facebook's audience.

Leveraging Facebook Features

- Post natively through Facebook Pages or within popular Facebook Groups, which have over 1.8 billion members.

- Use Live Video or Facebook Stories to engage users in real-time. Both can help beat the algorithm.

- Create Short-Form Reels up to 90 seconds long to tap into sharing trends.

Now that we've covered optimal Facebook posting times, let's examine another visually-driven platform popular for lifestyle content and inspiration - Pinterest.

The Best Times to Post on Pinterest

With over 400 million active monthly Pinterest users saving Pins across more than 250 million boards, having an effective Pinterest strategy is key for retailers, bloggers, creators and more.

When to Post on Pinterest

- Weekdays see higher engagement, especially Wednesdays, Thursdays and Fridays.

- Afternoons drive the most repins and clicks, with 12-3 PM being primetime.

- Schedule Post Tailored to Time Zones: Pinterest has a global audience, so timing varies.

Pinterest User Demographics

- 71% of users are women

- Above average incomes - great potential customers for ecommerce brands!

- 25-54 year olds dominate the platform

Leveraging Pinterest Features

- Create eye-catching Pins with engaging imagery.

- Organize content across niche boards that align to user interests and shopping habits.

- Add clickable links and optimize with relevant keywords to improve discovery.

In addition to image-first platforms like Facebook and Pinterest, let's analyze the video-centric world of TikTok and the ideal times to tap into its trafficked For You Page.

The Best Times to Post on TikTok

As the viral video app continues record-breaking growth, nearly all brands are looking at TikTok now when making marketing plans. And timing matters greatly in whether or not your video hits the coveted For You Page.

When to Post TikTok

- Tuesday-Friday are peak days, with Wednesday seeing the most views & engagement

- Afternoons and evenings (2-10 PM) tend to perform best

- Posting multiple times per day can help content go viral

TikTok User Demographics

- 37.3% of users are aged 18-24

- 32.9% of users are 25-34 year olds

- Clearly the platform to tap into Gen Z and young Millennial audiences

Leveraging TikTok Features

- Use trending songs, effects and hashtags to increase discoverability

- Post 3-5 videos per week to stay top of mind in the fast-paced environment

- Go LIVE to engage followers in real-time and get on the For You Page

In addition to the leading social platforms detailed above, let's now pivot to examine professional networks like LinkedIn and Twitter.

The Best Times to Post on LinkedIn

With over 830 million members, LinkedIn is the go-to platform for B2B marketing, thought leadership and lead generation. Here's when you need to post to move the needle.

When to Post LinkedIn

- Tuesday, Wednesday, and Thursday are peak days

- Early mornings (6-8 AM) and mid-day (10 AM-12 PM) drive the most clicks and reactions

- Avoid weekends as engagement drops significantly

LinkedIn User Demographics

- 60% of users are aged 25-34

- 26.5% hold director, manager, or senior management positions

- Highly influential decision makers across industries

Leveraging LinkedIn Features

- Publish long-form posts and link to gated assets to capture leads

- Go LIVE or post videos to share expertise and personality

- Join industry-specific groups to share content and elevate authority

In addition to creating connections on LinkedIn, microblogging sites like Twitter (now X) enable real-time information sharing and engagement opportunities.

The Best Times to Post on Twitter/X

While Twitter has seen major shifts, it remains an impactful tool for news distribution, trend participation and timely engagement.

When to Post Twitter/X

- Tuesday through Thursday are peak times

- Mornings to early afternoons (9 AM - 2 PM) see high traffic and engagement

- Post 1-2 times per day, allowing real-time interaction

Twitter/X User Demographics

- Roughly 42% of users are aged 18-29

- The platform skews slightly more male in terms of user base

- Very strong presence of journalists, celebrities and politicians

Leveraging Twitter/X Features

- Reply directly to tweets and participate in Twitter chats

- Use trending hashtags to tap into what’s hot in news and pop culture

- Share article snippets, images and video clips to catch scrolling eyes

While we've covered the most popular general social platforms, there are also opportunities on emerging networks like Reddit to home in on specific niche communities relevant to your brand.

The Best Times to Post on Reddit

With over 50 million daily active users and over 2 million subreddits, Reddit presents a chance to engage highly passionate niche audiences.

When to Post on Reddit

- Early mornings on weekdays (6-9 AM) tend to work best

- Mondays often see high engagement as users catch up

- Redditors also browse sites on evenings & weekends

Reddit User Demographics

- Roughly 70% of users are male

- Highest percentage of users are 18-29 years old

- Tech savvy millennials who crave specific interests

Leveraging Reddit Features

- Share articles, images and videos tailored to subreddit topics

- Don’t overtly self-promote - provide value to the community

- Utilize AMAs and Reddit ads to raise awareness for your brand

As you can see, timing matters greatly in cutting through the noise on all major social platforms. But with the right tools, you can easily schedule and queue content optimized for your audience.

Streamline Posting with Social Media Tools

Trying to manually post quality content across multiple social platforms at just the right times would be extremely difficult. Thankfully, sophisticated social media management platforms like Sprout Social and Hootsuite enable effortless scheduling optimized for your audience.

Key Features to Look For in the Social Media Tools

- Single dashboard to manage all social profiles

- Ability to analyze engagement analytics by network

- Scheduled posting for future high-traffic windows

- Customizable libraries of approved content

- Collaboration tools to manage team workflows

- Shortening, analytics and asset creation

Top Platforms to Consider

- Sprout Social

- Hootsuite

- Buffer

- Sendible

- Agorapulse

Many solutions also offer free trials and tailored pricing for small teams vs enterprise brands. You’ll want to choose the platform aligned to your budget, resources and long-term social strategy.

The key is that these tools enable following posting best practices across networks while saving massive amounts of time and headache. You can test out the times and tips recommended in this guide at scale while monitoring real performance data through powerful analytics dashboards.

Industry-Specific Timing Considerations

While the general best times outlined apply broadly across business sectors, there are some nuances in peak engagement hours depending on your industry. Here are tailored tips for priority sectors:

Retail & Ecommerce Brands

- Post early morning and evenings for impulse shoppers browsing during commutes

- Schedule weekend midday posts to catch leisurely scrolling

- Time summer sales posts leading up to long weekends or holidays

Media Publishers

- Post news links mornings and afternoons as audiences are arriving at and leaving work

- Local news plays better midday and early evenings during the week

- Monitor analytics for what content plays well on weekends

Higher Education

- Engage future and current students in evenings when classes/jobs end

- Utilize move-in weeks and lead nurturing times specified by admissions team

- Activate alumni on weekends and around university events

B2B Companies

- Promote gated offers, webinars and events on Tuesday-Thursday mornings

- Share leadership perspectives midweek when decision makers are online

- Sunday evenings can capture interest as the week begins

Non-Profits & Associations

- Steward monthly donors at beginning of month when bills paid

- Maximize end of year giving by starting holiday appeals in October

- Engage supporters on #GivingTuesday with matching opportunities

Think about your specific buyer's journey and customers' lifestyle patterns. Then tap into analytics to validate hypothesized peak times against actual performance. From there, doubling down on promoting content when your audiences are most receptive can pay dividends.

Regional Differences to Consider

While global connectivity continues to increase, there are still some varying trends in social media usage and demographics tied to geography that marketers should consider when fine-tuning scheduling.

North America

- Facebook remains top platform, while adoption of TikTok and new apps happens quickly

- Huge spikes in usage mid-week during workday late mornings and lunch hours

- Engagement drops Friday evenings through the weekend as entertainment options rise

Europe

- WhatsApp sees heavy adoption and usage in countries like Netherlands and Spain

- Digital lifestyles more unified to standard work schedules of 9-5

- Less of a weekend engagement lag compared to North American patterns

Asia Pacific

- WeChat utterly dominates daily social media activity given China's large market share

- Japanese, Australian and Indian platforms maintain strong cultural footprint

- Morning train commutes and average shorter workdays shift hourly peaks earlier

Latin America

- Usage concentrated on mobile devices with limited desktop access

- Significant growth opportunities remain for tapping into emerging middle class

- Traditional siestas and shifting business operating hours impact timing

Analyze location-specific analytics and experiment regularly with timing to determine optimal windows to reach your audience, regardless of geography or primary platforms.

In addition to leveraging data and cultural nuances for timing, creating visual assets can condense key recommendations for readers.

Visualizing Optimal Posting Times

To help condense the wealth of recommendations shared throughout this guide into easily digestible snapshots, we’ve highlighted top posting days and hours for key networks in the charts below.

When to Post by Weekday

This bar graph displays the higher performing weekdays on major platforms at a glance:

Top Hours to Post Daily

This line graph showcases the top performing 2-3 hour windows by platform:

Best Days & Times to Post by Network

For quick top takeaways, this table compiles the above data into one view:

These visual assets help reinforce broader trends revealed in engagement metrics and user analytics referenced throughout the guide. They provide an at-a-glance perspective across networks.

With research-backed best practices now optimized for multiple modes of learning, we end with calls-to-action for activating the recommendations.

Network Comparison Charts/Graphs To visualize the best times to post for easy comparison between platforms, here are two charts:

Social Media PlatformHighest-Performing Weekday (Peak Engagement Rate)TikTokFriday (13.5% engagement rate)InstagramMonday (12.4% engagement rate)LinkedInTuesday (11.3% engagement rate)SnapchatSunday (11.1% engagement rate)YouTubeWednesday (10.8% engagement rate)FacebookWednesday (10.2% engagement rate)TwitterTuesday (9.8% engagement rate)Engagement rates by social media platform

Now lets have a look at the best hours per platform:

Social Media PlatformTop DaysPeak HoursKey Target Age GroupsFacebookWednesday, Thursday, Friday7:00 AM - 10:00 PM18-34, 35-54InstagramMonday, Tuesday, Wednesday12:00 PM - 4:00 PM18-24, 25-34LinkedInTuesday, Wednesday, Thursday9:00 AM - 12:00 PM25-54, 55-64, 65+TikTokFriday, Saturday, Sunday9:00 AM - 6:00 PM (Weekends)13-17, 18-24TwitterTuesday, Wednesday, Thursday12:00 PM - 5:00 PM18-49YouTubeWednesday, Thursday, Friday12:00 PM - 4:00 PM18-34, 35-44SnapchatSunday, Monday, Tuesday12:00 PM - 6:00 PM13-24Days & Times to Post by Social Network

Takeaways for Applying Recommendations

Easily put, these social media timing best practices into action:

- Audit your audience demographics and posting history analytics on each network

- Use built-in scheduling tools to queue content for target windows

- Test posting at 2-3 varying times daily and analyze impact over 2 weeks

- Refine your visual and textual content tailored to each platform

- Monitor industry trending topics and leverage culturally relevant hooks

- Rinse and repeat posting popular evergreen content when appropriate

With the right mix of data-backed timing strategies, compelling content, and consistency, you're sure to boost awareness and engagement across all your social media channels.

The Future of Social Media Timing

While we've covered optimal posting times for top networks like Facebook, Instagram, Twitter, LinkedIn and more based on current data and trends, social media moves quickly. As new platforms emerge (like BeReal), demographics shift, and algorithms evolve, flexing your timing strategy will be key.

Best Practices for Continued Success

- Consistently analyze your audience and engagement analytics data.

- Be nimble and test posting at different times to see what resonates.

- Take advantage of built-in scheduling and listening tools.

- Follow thought leaders and insiders for platform updates.

The sites and apps covered in this guide account for over 80% of social media usage and present immense opportunities for brands. By understanding your customers' digital behavior and posting when they are most receptive, you can cut through the noise to drive results. Mix these best times to post with compelling, value-driven content tailored to each channel and you have a recipe for social media success in 2023 and beyond!

Sources: DataRepostal, Sprout Social, Hootsuite, Buffer, Sendible, Agorapulse
https://speed.cy/social-media-marketing/best-times-to-post-on-social-media

Using dynamic UTM parameters in your Google Ads campaigns can provide invaluable insight into your marketing performance. This guide will walk you through everything you need to know to implement dynamic UTM tracking.

What are Dynamic UTM Parameters?

UTM parameters are tags you can add to URLs to track campaigns, keywords, ads, and more in your analytics platform.

Dynamic UTM parameters take this a step further by automatically pulling data from your Google Ads account to populate customised UTM tags. This eliminates the need to manually update UTM parameters every time you make a change in your campaigns.

Some examples of dynamic UTM parameters include:

- {campaignid} - Automatically inserts the campaign ID

- {adgroupid} - Automatically inserts the ad group ID

- {keyword} - Automatically inserts the keyword

Benefits of Dynamic UTM Parameters

Here are some of the key benefits of using dynamic UTM parameters:

- Simplified tracking - With dynamic parameters, you don't have to continually update UTM tags every time you tweak campaigns. The tags automatically stay up-to-date.

- Deeper insight - Dynamic parameters give you visibility into campaigns, ad groups, keywords, and other levels of data directly in your analytics platform.

- Enhanced reporting - You can easily filter and segment your analytics data by the UTM parameters to see how different elements of your campaigns are performing.

- Optimised campaigns - The granular data from dynamic UTMs enables you to identify low-performing areas and optimise your Google Ads campaigns accordingly.

How to Create and Use Dynamic UTM Parameters

Follow these steps to implement dynamic UTM tracking:

Step 1: Enable Dynamic Parameters at Account Level

First, you need to enable dynamic parameter substitution at the account level in your Google Ads settings:

- Navigate to Account Settings

- Under Auto Tagging, check the box for Tag the URL that people click through from my ad.

Step 2: Create a Tracking Template

Next, create your tracking template under Campaigns > Tracking > Tracking Templates in your Google Ads account. Click + to create a new tracking template and give it a name that describes the dynamic parameter(s) you want to use.

Which campaigns require you to add manual tags to destination URLs for tracking

According to the industry common practices, the campaigns that require manual tags on destination URLs for tracking are:

- Social media campaigns

- Email marketing campaigns

- Pay-per-click (PPC) advertising campaigns

- Affiliate marketing campaigns

- Content marketing campaigns

- Event marketing campaigns

You can use the Analytics URL builders to construct your URLs with manual tags. If you use manual tagging and auto-tagging together, then the source, medium, and other traffic-classification dimensions use the auto-tagged values. The manually tagged values for utm_content and utm_term are used for the Manual Ad Content and Manual Term dimensions.

Understanding the Parameters

ParameterShort DescriptionLong Description{adgroupid}Ad group IDInserts the specific ID number assigned to the ad group that served the ad. This allows you to filter analytics data by ad group.{campaignid}Campaign IDInserts the specific ID number assigned to the campaign that served the ad. This allows you to filter analytics data by campaign.{creative}Ad creative IDInserts the specific ID number assigned to the particular ad creative variant that was shown. This allows you to see performance for each version of an ad.{device}Device typeInserts the general category of device the ad was served to, such as mobile, tablet, desktop, wearable, etc. Useful for seeing device performance.{devicemodel}Device modelInserts the specific model name of the device the ad was served to, like iPhone X, Samsung Galaxy S10, etc. Allows more granular tracking by device model.{extensionid}Extension IDInserts the specific ID number of any extension attached to the ad, like call, app, sitelink, etc. Allows you to identify impact of specific extensions.{feeditemid}Feed item IDFor shopping ads, inserts the specific ID number of the product feed item that was advertised. Can be used to track performance by product.{gclid}Google click IDInserts the unique ID string Google assigns to each ad click for tracking purposes. Allows connecting Google Analytics data to Google Ads.{ifcontent:}Ad content parameterInserts a specified value if the ad uses a particular format like video, image, etc. Can be used to track performance by creative content.{ifmobile:}Mobile device parameterInserts a specified value if the ad was served to a mobile device. Useful for tracking mobile vs desktop performance.{ifnotmobile:}Non-mobile device parameterInserts a specified value if the ad was NOT served to a mobile device. Useful for tracking mobile vs desktop performance.{ifsearch:}Search ad parameterInserts a specified value if the ad was a search ad. Helpful for tracking search vs display ad performance.{keyword}KeywordInserts the specific keyword that triggered the ad to be shown. Enables filtering data by keyword performance.{loc_interest_ms}Location intent IDInserts the ID number of a geographic intent audience the ad targeted, like "people interested in X". Allows tracking by location targeting.{loc_physical_ms}Location IDInserts the ID number of a physical location the ad targeted. Useful for location-based tracking.{matchtype}Match typeInserts the match type of the keyword that triggered the ad, like broad, phrase, exact, etc. Allows analysis by match type.{network}NetworkInserts the specific network the ad was served on - Google Search, Display Network, Search Partners, etc. Allows performance comparison across networks.{param1}Custom parameter 1Inserts the value of a custom parameter you define. Useful for adding campaign names, promo codes, etc.{param2}Custom parameter 2Inserts the value of a second custom parameter you define. Useful for adding campaign names, promo codes, etc.{placement}Placement IDFor display ads, inserts the ID of the specific site, page, or app the ad appeared on. Enables tracking by placement.{random}Random numberInserts a random numeric value. Can be used to add randomness to parameter values.{targetid}Target IDInserts the ID number of the targeted audience, keyword, placement, etc. the ad used. Allows segmenting data by targeting.{target}TargetInserts the text of the targeted audience, keyword, placement, etc. the ad used. Allows segmenting data by targeting.Made for you: The Best Tracking Template to Use in Your Google Ads Campaigns:{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale&utm_term={adgroupid}-{keyword}-{matchtype}&utm_content={creative}This tracking template inserts the LP URL, followed by UTM parameters for source, medium, campaign, term (using ad group ID, keyword, and match type), and content (using the creative ID).

Step 3: Add Dynamic UTM Parameters

Within your tracking template, click Insert Parameter to add whatever dynamic UTM tags you want to include. For example, {campaignid}, {keyword}, {matchtype}, etc.

Step 4: Add the Tracking Template to Campaigns

Go back to Campaigns and edit each campaign you want to track. Under Tracking:

- Enable dynamic parameters at the Campaign Settings level

- Click None next to Tracking template and select the template you created

- Click Save for changes to take effect

Enabling at both account and campaign level ensures the parameters will work correctly.

Step 5: Test the Dynamic UTMs

Once your template is applied to campaigns, test it is working by:

- Clicking on one of your live ads to trigger the UTMs

- Checking the destination URL contains the populated parameters

- Confirming tracking data shows up in your analytics platform

Setting Up Tracking Templates

To maximise the benefits of dynamic UTMs, set up individual tracking templates for each element you want to track:

Step 1: Identify Parameters to Track

Decide which campaign, ad, keyword, and other data points would be useful to track separately. Common options include campaign, ad group, keyword, device, ad, etc.

Step 2: Create Tracking Templates

Following the steps above, create a unique tracking template for each parameter. For example, a template just for {campaignid}, another just for {keyword}, etc.

Step 3: Add Templates to Campaigns

Apply each tracking template to the appropriate campaigns or ad groups. Make sure you only have one template enabled at a time.

Conclusion

Implementing dynamic UTM tracking for Google Ads provides powerful insight into your PPC campaigns. With some simple setup steps, you can eliminate manual UTM tag updates and streamline your campaign reporting. Refer to Google's help docs for additional guidance on leveraging dynamic parameters.

Troubleshooting

Here are some common issues that may arise with dynamic UTMs and how to address them:

- Missing data in analytics - Check that auto-tagging is enabled, and you've added the tracking template to the campaign. Clear your cache/cookies.

- Error applying tracking template - Verify the template name doesn't include any special characters or spacing issues. Check that your template syntax is correct.

- Auto-tagging not working - Confirm auto-tagging is enabled at both the account and campaign level. Check that your rules are properly configured.

- Verify dynamic substitution is enabled at the account and campaign level

- Check for errors in your tracking template syntax

- Clear your browser cache and test clicks again

- Ensure your analytics platform is collecting UTM parameters

Case Study: Outdoor Gear Company

One CFD Trading Broker implemented dynamic UTM tracking to better analyse the performance of specific keywords in their main Google Ads campaign promoting a new hiking backpack line. By creating a template with the {keyword} parameter, they could see in Google Analytics which keywords were driving the most clicks and conversions for the new backpack landing pages. This enabled them to optimise the campaign by increasing bids on high-converting keywords.

Additional Resources

For more guidance on setting up dynamic UTMs in Google Ads, see:

- About dynamic tracking URLs

- Dynamic parameter insertion reference

UTM Building Tools:

- Google Analytics UTM Builder

- Utm.codes

Analytics Platforms Supporting UTM Tracking

- Google Analytics

- Adobe Analytics

- Matomo

- Mixpanel

- Amplitude

- Heap

- Crazy Egg

- Kissmetrics

- Segment

- IBM Digital Analytics

- AT Internet

- Chartbeat

- Piwik PRO

- Hotjar

- Woopra

- Yandex Metrica

- Gauges

- GtM
https://speed.cy/ppc-management/dynamic-utms-in-google-ads-a-step-by-step-guide